The Small Business Website Checklist: A 51-Point Guide to Build Your Online Presence the Smart Way Paperback – January 19, 2014

This review is long overdue, as I've had this book a year or two and I still reference it on a regular basis and consistently recommend it to others. This book was a lifesaver when I was building my first WordPress site. Depending on your experience and skill level, some of the info in the beginning may seem a bit basic but it progresses and covers many "how to" things in both business perspectives and technical set ups.Nick approaches each topic in a very clear, step by step process, so the reason "why" makes sense and the 'how to" is easy to follow. There are so many nuggets in this book and I still reference it especially for the straight forward technical "how to's" when I'm building a new site. A couple sections that I found very helpful when I was building my first site include how to add a favicon to you site and how to set up email@your domain and then how to forward those emails to my personal gmail account.Those are simple things if you've been around this block once or twice, but during my first time building a WP site, I was pulling my hair out trying to figure out how to do those things. Even after googling those topics and wasting time reading several different articles and threads, I was no closer to getting those set up and functioning properly. Once I got Nick's book and was able to follow his simple, straight-forward, step by step instructions, I had my stuff set up and looking pro! Thanks Nick! I wish I would've had your book to begin with as it would've (and has since) saved me a lot of time and frustration.

I really love The Small Business Website Checklist - it's packed full of excellent tips, tricks and recommendations to get your web site up and running, fast. The author (Nick Loper) does an excellent job creating this resource guide that speaks to all skill levels, so no matter where you are in the learning process of building a web site, Nick walks you through the process every step of the way... and adds in some golden nuggets along the way... so it's like having an experienced web designer and developer at your side the entire time, which is great - not to mention a lot more affordable.The "checklist" style of the book makes it super easy to read the book and do the work on the computer at the same time. Genius! Plus everything is covered here and I especially like how the sections are individually broken out into:- The Blueprint- The Foundation- A Communication System- The Fine Print- The Utilities- A Social Presence- A First Aid Kit- Trust Signals- On-Page SEO Factors- ECommerce Checklist- Wrap Up- Resources and LinksIf you're looking for the perfect guide to get your web site up and running at full speed, definitely get this book today!

I'm one of those people who LOVE checklists and step-by-step tutorials. With "The Small Business Website Checklist" you get a series of actionable steps you can follow to go from idea to a fully functional website. Even though I've been an Internet entrepreneur for a decade, there were a number of steps that I've ignored/forgotten. So there's information that even experienced marketers can learn from.If you're looking to get started with a website--this is the guide for you. There's lots of detailed information, without the fluff.

As a small business owner (15-20 employees) I found this book to be very helpful and informative. Good format, breezy & conversational writing style makes for a quick read. Filled with lots of useful information. Not for web professionals, good book for business owner to be aware of what the professionals should be doing if they are hiring some of this out or good guide for doing it on your own.

Really liked the approach on specific info on nuts and bolts of getting a small biz website off to a good start. I just formed a corporation and took notes as I was reading the book.

Follow this checklist and you will have a successful small business website. Nick Loper provides all the info you need in one easy to read package.

it's too basic building stuff, nothing about concept or strategy

Nick has a knack for writing hard to do things into something easy to do. It's a great reference if you're just starting to do your website and need ideas of how to have a functional site.