AeroDynamic: Inside the High-Stakes Global Jetliner Ecosystem (Library of Flight)

This is the most reached for book in my library. The Information contained in this book is hands down the most comprehensive representation of the aerospace industry I’ve seen in one place.Having all of the information about the history of aerospace in one book from the history of the airlines, to the materials to the OEMs and even sub tier information makes it so useful for my business.I use it on a regular basis as a tool when I’m setting a strategy for my business or considering how to help support the industry in the Pacific Northwest.Everyone in the industry would benefit from reading this book and especially if you are new to the industry and want to fast track your knowledge of the history and all of the key players, look no further.

Kevin writes an eminently readable history of the commercial aerospace industry over the last 30 years in a way that ties together every part of the aerospace value chain - from the miners of titanium ores to the MRO's involved in end of life part outs....He does this without being tedious or too technical, but is not afraid to add deep technical detail where it is relevant to the point being made. The book goes into the great aerospace battles of our time - Boeing vs. Airbus, Pratt vs. GE (and Rolls), and United, American, Delta, and Southwest vs each other and tells us how we got to this point in the industry. This is required reading for ever aerospace executive!

I’ve been in the industry for 39 years and thought I had heard it all. This book reminded me of many of the memorable people, events and aircraft I already knew, but it also had a lot of stories I somehow missed. As I read, it keep becoming obvious the amount of research that was done to tell these stories. These are not simple tales told from memory. The history making sources were consulted and the accounts are usually first hand. Above all, it’s a very credible record of the commercial aircraft industry over the past 30 years.

This book is an important pre-requisite, whether you are new to the jetliner ecosystem, (like me) or a longtime veteran in the industry. Get ready for an impactful history lesson, and an understanding of what will continue to shape the industry for many years to come. It’s clear that Kevin Michaels has a business-sense passion for the aviation industry. Our management team decided to purchase 20 additional books to hand out at the office in order to educate employees to ensure our team is knowledgeable of the industry. 5 stars and top rated in 2018!

The author is a great story teller and manages to deliver the highly technical business of commercial airplanes in a fluid way, without overwhelming the reader.The book is well researched and cited. Provides lots of insight into the history of modern aviation, how aerospace companies go about making some of their key decisions, and how the global competitive landscape has changed/is changing. Each chapter is full of with valuable lessons to learn for the students of business strategy.

Kevin's book is a fantastic resource for anyone new to or wanting to learn more about the aerospace industry. He combines cohesive narratives with an economic / business strategy overlay to really show how and why the industry evolved the way it did. I wish books like this existed for all industries!

This is a must-read for anyone in the aerospace field. Kevin does a fantastic job of showing the history of this dynamic industry and how it impacts today's aerospace world. Complete with meaningful quotes from former colleagues, bosses, partners and customers, Kevin shows the intricacies of a critical industry in an easy to understand format from airframers to operators to engines to avionics.

This is the most comprehensive account of the history of the airline industry that has ever been published. It is required reading for anyone interested making a living or hoping to make a living in this industry. Absolutely the best!!

This is an absolutely amazing book. As you keep reading through its chapters, you not only get to update your knowledge about the aerospace industry, but you also learn so many things about International Relations, which has become an extremely hot topic over the last few years. The aerospace industry is lucky to have someone like Kevin Michaels as a visionary and thought leader.

This book is an excellent recollection of all the major developments in different aerospace industry clusters, including explanations of the strategic motives and consequences. Numerous interviews with key industry decision-makers provide insights that go far beyond what a normal recollection could deliver.Kevin Michaels is one of the most knowledgeable industry experts and the book is a real gemstone for anyone involved or interested in this industry.

Kevin’s unique insight and experience translates in to a complete, well organized, and insightful view of both how the industry arrived to where it is today as well as providing a very good view of where things are going and why.A must read for anyone new to the industry or truly wanting to understand how things are and who will be successful in the industry!