Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business

Visibility Marketing is a book that belongs on the nightstand of every business person – and it should be at the top of the reading pile.I found myself taking notes, not on specific tactics or approaches, but on attitudes and philosophies that we all need to review in our businesses to integrate for our long-term successes. At my company’s upcoming board meeting, this book will be on the agenda. The concepts the author presents need to be reviewed and considered by all of the members of our board as well as by the shareholders of our company and others who contribute to our success.There is a certain reality check built into this material, presented in a witty way with a hint of sarcasm through a series of rhetorical questions (along with some serious, penetrating and difficult questions too). Many of my long-held and obviously old views have been challenged for the better. By challenging long-held beliefs, I am certain new breakthroughs will emerge, and new attitudes will evolve.The premise of the book is that if all businesses are better than they used to be, and if most businesses are leaner and meaner than they used to be, and if all businesses have access to instantaneous feedback from our stakeholders, then the best of us are only going to “best” by thinking out of the box and by following the lead of people who really know where the holes are. A business advisor such as David who is regularly inside dozens if not hundreds of companies worldwide, puts him in a unique position to share his first-hand experience which is very enlightening.Visibility marketing is an easy read, but the content is so deep and so thought-provoking that it will take more than one read to absorb its ideas. Given the giant social media microphone that every consumer has, the ideas that David puts forward are not only more relevant than ever but they are imperative for every business leader to embrace. I'm about to start it again for the second time with pen and paper in hand.

I've read the glut of marketing books and found most to be rehashed old concepts dressed up to sell like new ideas. Not so with Avrin's new book. Visibility Marketing goes beyond the tried-and-true branding and marketing concepts of yesterday to share new ideas and strategies for getting noticed and separating yourself from the pack.Avrin forces the reader to ask themselves the hard questions such as 'what truly differentiates you from your competitors?' and 'What can you say about your brand/service/product that is not only indisputable, but that none of your competitors can say about their brand/service/product?' He then shows you how to leverage your answers into a cost-effective risk-adverse marketing strategy that will work for you whether you have the resources of an Apple or GM or the budget of a cash poor start-up.Visibility Marketing is a fun read with great stories and analogies that will have you rethinking how you reach your customer in a unique and compelling way. If you're in business, this book must be in your library!

David has transformed the way I do marketing online and in my speaking. With his help and strategies, also watching how he does it, I have gained followers, earned more money, and raised my brand awareness significantly. He helped me with this through coaching and thousands of dollars spent in coaching. And now, oh my goodness, it's here - in this very book! I've read it through, it has deepened my knowledge of my direction and path I ought to begin focusing on more, and I consider this the How-To in becoming more visible. Highly recommend you get this and NOW.

Great book for two reasons. First is the insights he shares are backed up with examples from a wide number of examples many of them very current. Second is it's a fast read because of the way the author's writing style makes the copy come alive with his stories. Perfect read for anyone looking for ways to increase their visibilitiy. ... The title lives up to the content!

This book is the difference between being visible and INvisible. You'll learn many tactics, all with an eye on ... selling more. Some tactics are traditional and should not be ignored even when there are many, new, opportunities to choose from. (Social media opportunities are covered as well.) Each topic is an easy to digest set of nuggets that are easy to implement.

Great marketing book for beginners and for those that need a refresher. The author makes it a point for you to understand that YOU must make the effort to change your marketing or be left behind and or go out of business. This book opened my eyes to things I wasn't doing or wasn't doing right and to new exciting methods to try.

Every type of person would benefit from reading this book. I literally have read it in it's entirety and still go back through taking more notes and applying more helpful hints. I love the author's writing style, very easy to read and understand; almost like you are sitting in a room having a conversation with him. This is a must have!

Great read! This book gives a very realistic view of business and gets you to ask yourself the hard questions. I highly recommend people not only read this book, but study it deeply!