Marketing Management, Global Edition Paperback – International Edition, January 1, 2015

I purchased this book as a cheaper option to the hard cover. The information inside was identical and I was able to complete the assignments and follow along in class. I find paperback books easier to carry to and from class, so this was a great option for me. The pictures are in color, and the print is more than large enough to read. The paper quality is nice, and it is not too thin or brittle. I used this book for approximately 12 weeks during the summer semester of 2016 and it did not wear and tear. It was also easy to put post-its with notes inside and highlighter did not smear across the page. This is a very well written book and contains a great deal of relevant information about marketing. It is a good high level view for someone who has not been exposed to the field before. The index is separated into different sections including name, company, brand and organization. I found this especially helpful when I was writing essays assigned by my professor. There is also a very comprehensive glossary and easily searchable Table of Contents and includes a "Brief Contents" and "Contents" section that provided either a quick view of the pages or something more in depth depending on what you needed. I would recommend this to anyone interested in the marketing field.

I'm glad to have purchased the book instead of renting so that I can refer to it again in the future. This Global edition has exactly the same text as the US version just paperback.

Thrilled that this cheaper (and lighter weight) paperback version of the textbook was available. I wish more of my required reading sources were in this format.

Book arrived on time. It had nice protective packaging, and the book was undamaged - definitely brand new. Awesome job!

Great book for the price, same material/content as the hardcover/original. Fast shipping. Thank you!

Great textbook for MBA students ! Straight to the point with great examples!

One of the best books that I have ever owned. Love it. Thanks.

The soft cover book was not the same as the hard cover book even though it was the same 15th edition.