








⏳ Elevate your mornings with Braun’s classic alarm clock—where style meets silent precision.
The Braun BC12BW is a sleek analogue alarm clock featuring a crescendo beep alarm that intensifies until turned off, a quiet quartz movement for minimal ticking noise, and an integrated foot-activated snooze with a brief light function. Its luminous tipped hands and iconic yellow second hand offer clear visibility, powered by a single AAA alkaline battery (not included). Perfect for professionals seeking reliable, stylish timekeeping with subtle modern enhancements.








| ASIN | B07FMD367X |
| Best Sellers Rank | 339,122 in Home & Kitchen ( See Top 100 in Home & Kitchen ) 77,180 in Home Accessories |
| Brand | Braun |
| Colour | White |
| Customer Reviews | 3.7 3.7 out of 5 stars (212) |
| Date First Available | 16 July 2018 |
| Item Weight | 20 g |
| Material | Plastic |
| Model Number | BC12BW |
| Product Dimensions | 3.5 x 7.5 x 7.5 cm; 20 g |
| Special Features | Alarm |
P**R
Great clock (although had to return the first one)
This is an excellent clock, it makes very little ticking sound and has a good alarm. The first one I had lost time when the alarm was set, but very happy with the replacement which I’ve had for approaching 6 months. Good design.
C**S
Good Quality Product
Clearly a good quality product - well put together, and very stable, despite the circular shape. The tick is very quiet, but not quite silent. Looks as if it should give many years good service.
D**W
This isn't a Braun
I've owned Braun clocks for decades. My first was bought during my college years, 30 years ago. That clock is still ticking (although the alarm mechanism has failed). I've bought a travel clock and a self setting Braun clock for my son. They're all fine. This one feels cheap by comparison. When it arrived, I was surprised how thin it was. That's fine, but then I noticed that while it looks like a Braun clock should, it didn't feel like one. Many of you may have noticed a dip in the last decade where Braun clocks were unavailable for quite a while. Before then, Braun (parent company: Gillette and now Proctor and Gamble, who incidentally also own Duracell) would make them. Now it would appear that they recognised the demand was still there and subcontracted these out. Zeon - a name I recognise from the 1980's catalog days for cheap watches and clocks - appears to be manufacturing these under the Braun brand name. Obviously not made in Germany anymore, and because it's not technically made by "Braun", it doesn't include a free Duracell battery either. Now you know why. Otherwise, it's a nice clock, very quiet tick that you can only hear when held close. The light is not an LED, probably because it's not meant to be bright. The light function however is of questionable use in my opinion, since the object of being able to see the hands using a light that is parallel to the hands is a bit stupid. Why this couldn't illuminate behind the white plastic face with a LED is beyond me. Still it's easier to read than a black face clock.
D**R
Too expensive for what it is
Too small, too expensive Returned it
M**R
Size, but a good bedside clock.
Smaller than I imagined. Clear face, but have not yet used the alarm.
A**R
Not quiet
Nice little travel clock. But beware, it does not have 'Quiet Quartz Movement' as advertised as you can hear it ticking quite clearly.
P**L
Good little travel clock
Tells the time 👍
S**N
Brilliant
The clock has a very clear face. I particularly like the fact that it is so quiet, perfect for the bedroom.
E**I
Ottimo prodotto, di marca, ad un prezzo più che adeguato. Lancette con perfetta visibilità notturna (tipo "Luminova" ), sarebbe stato gradito un punto luce anche sulle ore 12, ma mi rendo conto che non si tratta di un "diver" da immersione...La luce led che si attiva schiacciando letteralmente la sveglia (il meccanismo si trova sotto la basetta, e si attiva dunque spegnendo lo "snooze" ), non è molto forte e si spegne subito, ma è sufficiente. Cicalino a volume progressivo, efficace. Esteticamente il classico design Braun, pulito, semplice e funzionale. Raccomando sicuramente. Consegna Amazon super.
K**A
Cela me va très bien, ne prend pas beaucoup de place, est clair et attrayant de manière simple.
J**L
It doesn’t light up and too small to see. Kind of expensive for what you get. I am returning it. Not as advertised and picture is deceptive.
H**.
Ein sehr schöner, stylischer Wecker. Läuft absolut geräuschlos; sehr gut! Ich bin sehr zufrieden. PS.: Das kleine Lämpchen im Wecker und dessen Leuchtleistung stört mich nicht.
D**6
Buongiorno sveglia analogica classica con linea pulita senza fronzoli Buon materiale costruttivo ben realizzata Forse migliorabile dal punto di vista illuminazione interna ma è un dettaglio trascurabile
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