ghd Platinum+ Styler ― 1" Flat Iron Hair Straightener, Professional Ceramic Hair Styling Tool for Stronger Hair, More Shine, & More Color Protection

Wish I can give it 10 stars. My hair is thick, north african, curly hair. I can’t believe I can straighten it quickly with 1-2 passes! I pair it with l’oreal heat protector and finish it with hair serum for the flyaways, but it stays soft and healthy looking for days!! It’s also so easy to curl your hair with one twist. Very versatile, smooth, and leaves the hair shiny unlike other big brands. Perfect temperature and I don’t have to worry about figuring out which temp to set it to I’ve been using it for months now and still excited! I finish my hair perfectly in 20 mins! I don’t dread it anymore. The picture is showing my natural hair and my straightened hair that took me ~10 min. It functions really well. Takes less than a minute to heat up. You can just place it on any surface as it’s designed in a way to not leave burns. HIGHLY recommended and saves you the salon money over time!

What a great quality straightener! I’ve been wanting this for a while, and it definitely lives up to the hype. It makes my hair so silky and smooth, and it straightens my naturally wavy hair perfectly. I also love how lightweight it is and the color — it looks so sleek on my vanity. Overall, such a great brand. GHD makes some of the best straighteners I’ve ever used, and this one is no exception. Totally worth it!

Zero damage drama. It heats up super fast — like “I just plugged it in and it’s already ready to go” fast. Perfect for those mornings when I’m running late (aka every morning). It glides through my hair without snagging, pulling, or making that scary sizzling noise that screams “you’ll regret this later.” My hair stays straight ALL day — even in humidity, wind, and toddler-induced chaos. Bonus: it also curls beautifully when I’m feeling fancy… or pretending I have my life together. 😅 Does a great job curling glides right through giving beautiful curls! Is it pricey? Yes. But so is therapy — and this gives me smooth hair and emotional stability. Worth it.

UPDATE 2024: They've lost a customer for life. It's 2024, this $300 straightener has been replaced once because it pulls hair (look at picture), it's a design flaw that was unchanged when we finally got our replacement (process took over a month). This replacement has now, multiple times, done this "overheating" failsafe immediately after it's plugged in. That's on top of the pulling because they didn't design the body properly or chose junk materials. DO NOT BUY THIS. The GHD we had before this lasted over 5 years for half the price and never pulled or failed in any way until it finally did. 2023: Bought this for my wife last year, as her previous GHD Straightener finally stopped working. I want to say we paid about $200 for that, and it lasted something very impressive; like 5 years+. This one, however, the GHD Platinum+ Professional Performance 1" Smart Styler has been trouble since the start. Immediately, the thing was grabbing her hair as the straightened. Annoying, but she dealt with it because when I contacted GHD it would have been this whole process where I wasn't sure I'd get a brand new one in return. Despite there clearly being a defect as the previous 1" GHD didn't grab her hair. Now, after almost a year of owning, this thing won't even turn on. It flashes red or something similar she said. Not only is newer, but it's also more expensive and supposedly "smarter" than the old model that worked flawless until it didn't. I would not recommend getting this. Now, I have to go through warranty pains on something that I never should have. What's worse, is I'm sure they won't send her one in the meantime. I'll have to send this in and wait for weeks.

This is the most $$$$ flat iron I’ve ever bought but it’s worth every penny. Heats almost instantly, auto shut off, exterior is cool so no accidental skin burns. Works great, my hair gets very smooth and straight with fewer passes because the temp is perfect to do the job without damaging my hair.

Works ok but more expensive

This is the best flat iron I have ever used. I have used Chi, Sedu, Solia, Babyliss, hot tools and several others over the years. I have lived in some pretty humid places as well. I in VA now and it gets pretty humid during the summer. I have very frizzy, curly hair that does what it wants. LOL not anymore. I can flat iron my hair with this and the humidity doesn't affect it at all. Even when it's pouring rain outside. I may lose a little volume but no frizz, the waves I style last the next day too. I will never buy another flat iron brand. This is my forever one. Never again do I have to worry about frizzy hair. The standard heat setting seems to be perfect and it doesn't damage my hair anymore than usual. It heats up in less than 20 secs. Impressive! It's super easy to create curls, waves and bone straight. I am by no means a pro at styling but this GHD iron makes it super easy. I can NOT recommend this flat iron enough!! Get it!!

Cheaper than on the manufacturer’s website during Prime Days. It also arrived earlier. Hair is so smooth. Only one pass through your hair to straighten. It heats and cools fast.