Keratin Color Permanent Hair Color, 6.64 Champagne Brown, 1 Application - Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

Fellow dark brunette girlies this dye in the shade Dark Ash Brown is actually perfect for dark brown shades of hair and provides a natural and more youthful appearance, after some washes with their conditioner it comes with and my hair still bouncy and my waves are even more pronounced. I like that my hair has maintained the integrity of its health. Definitely recommend.

Easy to apply, non drying color lasts for months. I have been using this brand for two years now and is the only one I will buy going forward. I love the way my hair responds to the color and it covers gray easily. I recommend this brand.

Color as described.

I had been using L'Oreal Preference Dark Ash Brown for the last 20 years until they "improved" their formula and it went from dark ash brown to dark brownish reddish orange!! I was really upset thinking I would never find another dark ash brown that wouldn't turn my hair red or black, but Schwarzkopf did the trick!! It's always a little too dark until the first wash or two, but I couldn't be happier!! I did not feel the need to use the pre-color serum that came with the package and it turned out great without it. The gray coverage is actually much better than L'Oreal and the formula is drier and more cream like, which I thought I would hate, but it actually caused less mess and drips, so I'm happy. I do think if you have really long hair like mine, it is worth using 2 boxes at a time.

I got the 4.1 Dark Ash Brown color, this dye is very dark to begin with but after a few washes it settles in and it is perfect. I’ve been trying for years to find a color that matches my natural color and this is definitely the one. Two months later, the color is still perfect! Absolutely recommend if you’re looking for a dye that sticks.