Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

Okay, so... I had purple in my hair before, it was faded. I only had it at the tips. I buy this dye and I'm thinking it's going to come out purple. No. It's this burgundy color. I was shaking the bottle and the dye was red. "Trust the process" , right? It'll come out the proper expected color, right? No and no. It's burgundy/purple-ish. I would put 1 star but the thing is, I actually really like the color I came out with. Its really pretty and the product itself is amazing on my hair. No damage and the moisture mask really makes my hair feel great.

Didn't come out purple at all.. looked more red/burgundy... it was still a nice color though

Finally used this and couldn't be more happy. The color turn out is phenomenal! My hair was a pretty dark brown prior to applying this color so I wasn't sure how well it would turn out. The coverage is pretty amazing!

Natural dark hair will lift about two shades, like my roots did. I love the berry pink it developed into!

Easy to use. Color came out more auburn/red than purple tone despite my dark brown hair. It's not awful, but not what I expected.