Hydroxyapatite Toothpaste, SLS & Fluoride Free, Whitening Toothpaste - Freshens Breath, Fights Plaque - Natural CocoMint Jasmine Neem, 4.2oz

This is the first flouride free toothpaste I have tried and I'm not disappointed. I like that it has hydroxyapatite and I love the flavour. My teeth have lightened by a few shades after using for a couple of months. The tongue scraper is a bonus as is the tube squeezer that really helps get the last bit out of the tube. My mouth feels very clean especially when I do coconut oil pulling first. Overall, very pleased with this toothpaste.

I like the taste of this and the tube squeezer tool is very useful. I haven’t noticed any whitening effect, but the occasional gum bleeding I experienced before had now stopped, so can only assume it’s down to using this toothpaste. It’s a good, fluoride-free option.

Absolute convert to this toothpaste and now the whole family love it too. Cleans far better than the usual toothpastes such as Sensodyne which we have used in the past. Have had no issues with sensitivity since starting using it a few months ago. Quality is excellent and comes attractively packaged with tongue scraper and squeezy thing for extracting every last drop! More affordable than Risewell and does as good a job if not better.

nice tothpaste.gum health feel freshness

Starting to brighten my teeth. Leaves a lovely clean, fresh taste after using.

Having sensitivity in the teeth and looking for a way to get that nice whitening effect is hard and clean the teeth properly. I had to give this a go and test it out and so far its worth the price The quality seems strong and it does give you a nice fresh mouth and

I didn't experience the pulling results as advertised. A nice tasting toothpaste though.

Although expensive have seen quite a difference since using this toothpaste. Teeth feel cleaner, mouth feels fresher & gums feel & look healthier. Also have peace of its fluoride fee & contains natural ingredients. Would definitely recommend.

I switched to this GuruNanda Hydroxyapatite Toothpaste because I wanted something fluoride-free that still strengthened enamel and helped with whitening. I’ve tried a few natural toothpastes before, and most of them felt either too gritty, too foamy, or like they didn’t actually clean anything. This one is completely different. Real-World Use After about a week, I noticed my teeth looked smoother and felt cleaner throughout the day, especially along the gumline. The flavor surprised me, in a good way. It’s a coco-mint with jasmine and neem, so it’s not your typical sharp mint. It’s mild, fresh, and doesn’t burn your mouth at all, which I love first thing in the morning. The hydroxyapatite does what it promises. My teeth feel stronger, and the whitening effect is subtle but noticeable. It doesn’t create that instant fake whiteness like harsh whitening toothpastes, but more of a natural brightening over time. Pros • Fluoride-free but still strengthens enamel thanks to hydroxyapatite • Gentle on sensitive teeth — no burning, no harsh aftertaste • Actually leaves your mouth feeling clean without the SLS foam • Tongue scraper is a nice bonus, and the squeezer helps you use every last drop • Natural fragrance that doesn’t feel artificial or overpowering • Noticeable whitening after consistent use Cons • The flavor may feel different if you're used to strong mint toothpastes • Doesn’t foam much because it’s SLS-free, which may take a day or two to get used to Bottom Line If you want a healthier toothpaste that’s gentle, effective, and actually brightens your teeth without chemicals or fluoride, this one is absolutely worth trying. My mouth feels cleaner, my teeth feel smoother, and it’s become part of my daily routine. I’ll be repurchasing.

The tongue scrapper is nice and firm, the toothpaste taste good and my teeth feels clean, I see a little difference already with my teeth, it looks whiter. Remember to wait 30min for the hydroxyapatite to work.

Love this toothpaste! It really does work wonders! My mouth feels so amazing now. I have been using it for a little over a year, and I can tell you without a doubt that my teeth truly do feel way better than when I am using any other toothpaste. I've thrown away all my other random tubes of toothpaste. Most of them Crest, or Colgate. I've thrown them ALL out. This one is THE BEST. Fluoride Content, non existent. I can tell you that a lot of toothpastes that say "no fluoride" still have some in it. I can tell because my teeth still hurt really bad or my gums don't improve. I have an incredibly sensitive mouth and it's taken me SO long to find a toothpaste that works. My dad introduced me to it and we use it exclusively now! I wish it came in more flavors but really that's a minor downside. Make sure not to rinse your mouth so it will do its job properly and brush every day at least once. It really works. My teeth feel so clean and it's really the easiest toothpaste to use. Brush and go, no hard scrubbing needed. This means no sore gums. No more trying to find the right toothpaste for your needs, this one does it all. Sensitivity? Nope! No more! It's truly the best.

Not the best taste BUT definitely gets the job done considering it’s a natural toothpaste than most

Oh this has to be the absolute best toothpaste I have ever purchased. This is my first time using this brand and I could visibly tell that my teeth were whiter after the very first use which honestly surprised me. The toothpaste is very easy to use and I love that it comes with a toothpaste squeezer and a tongue scraper which is a huge plus. The freshness is amazing and my mouth feels clean and refreshed long after brushing. On top of that the value for the money is great for everything you receive. I am definitely ordering more and would highly recommend this to anyone looking to upgrade their oral care routine.