COLORCHARM Permanent Cream Hair Dye | Ash Blonde Hair Color | Pearlescent, Milk Tea, Smokey Cool Tones | 100% Gray Coverage | Vegan, Free of Phthalates & Parabens | 2 oz.

I love this product! I bleach my own hair at home and this always gets rid of that brassiness and gives me close to platinum blonde! You have to make sure your hair is bleached and lifted already. This will not magically lighten your hair.

The color was so spicy and delicate. I want to try this again but with a more darker color but same item.

I got 6A. Im pretty pleased it looks natural. I had black hair with years of brown die in it that turned jet black over time and I did a lift first with bleach and it turned a clownish reddish orange and splotchy because I wasnt careful. was gonna lift again but there was a lot of damage so I tried this first to cancel out the spots and my grays. It worked pretty well but I used 20 dev. I think it'll look a lot better when I do it a few more times but it appears to be what my natural color was. I plan to eventually go 8A or 7A on the ends after I bleach them out again and use this as a smudge for the top. Keep in mind on the picts there was splotch previously you may still see a little but now at least I don't look like a clown lol. My roots is what color it is. Theres still a little bit of gray showing but again, this prob will take multiple times w 20...its a process lol.

I really appreciate this brand for its quality and consistency, but unfortunately the shade I selected didn’t deliver the color I was expecting. The product itself is well-made and applies nicely, so I still recognize the value, it just didn’t achieve the desired color result for me.

Bought in 6a dark ash blond. It really gets rid of the orange and gold tones in my hair (if that is what you're looking for it's effective). It's definitely not blond by any means but rather a light ash brown color. It is good for cooler skin tones and doesn't have a bad odor.

Turns yellow bleached hair to a cooler champagne color. Does not make hair lighter, makes hair slightly darker but removes brassy orange or yellow to make hair more of a cool beige color. Does not damage hair but does have a strong chemical scent. It didn't bother me but may be strong for some. Easy to mix.

Nice ash blonde color. Final result was what I was expecting- bought the 9A

I've been using the 12A Frosty Ash Blonde for years. It works perfectly on my hair, good color, grey coverage, and most importantly works differently on the different colored strands of my hair (chemo after-effect, don't ask) so the light ash blonde I get does not have that "out of the bottle" look but looks natural. 5 stars for that one. This past month they didn't have the 12A so I got the 10PA Lightest Pearlescent Blonde. This one gets 1 star. The cream didn't even look like a cream anymore, it was so dry it didn't properly mix with the developer, looked more like curdled milk. It barely lifted anything on the roots where I have darker blonde strands, and barely covered the strands that are white. So I do have a "you shouldn't leave your roots grow so long" look. So yes, 1+5=6, divided by 2, means 3 stars.