EFFORTLESS APPLICATION - Easy to use, ensuring a salon-quality finish at home.
FADE RESISTANT FORMULA - Enjoy vibrant color that stands the test of time.
PERFECT FOR ALL SHADES - Designed for light to dark brown hair, versatility at its best.
BUILT IN VIBRANCY SERUM - Experience maximum depth and shine with every application.
UNLEASH YOUR INNER FIRE - Transform your look with a bold, long-lasting red.
Schwarzkopf LIVE Intense Colour in Red Passion 043 is a long-lasting permanent hair dye designed for light to dark brown hair. With up to 70% grey coverage and a built-in vibrancy serum, it delivers maximum color depth and fade resistance, ensuring your hair shines brilliantly.
Specifications
Manufacturer
Schwarzkopf
Package dimensions
16.9 x 9.1 x 6.1 centimetres
Package Weight
0.22 Kilograms
Item dimensions L x W x H
5.8 x 9 x 16.6 centimetres
Item weight
208 Grams
Brand
LIVE
Colour
Red Passion
Format
Pencil
Volume
0.1 Millilitres
Speciality
Long Lasting
Item model number
3042637
Product Dimensions
5.8 x 9 x 16.6 cm; 208 g
ASIN
B014G51940
Have a Question? See What Others Asked
i have lightest tint hair colouring monthly occasionally add blonde streaks Iwould this be okay for me colour wise please?
Can I use this to touch up roots? If so how? I haven't done it myself before.
Do i need to dye my hair blonde before using the purple hair dye
Will this get rid off purple hair dye.
Reviews
4.4
All from verified purchases
N**S
Super happy with the results!
This was my first purchase of this hair dye and absolutely love the colour. My hair was a light dyed strawberry blonde and as you can see, extremely short. My natural colour is mid brown, but I wanted a nice subtle pink rose shade. As with all buzz cuts, your roots start to show within days, so I wanted something that would gently lift the brown but would be kind to my hair. It smelt like bleach, and I had a little tingling on my scalp as I do with any dyes containing ammonia. It lifted about 2 levels, which I was very happy with and I left it in for 40 minutes. I'm super pleased with how even my hair looks and also how soft it is. It's very easy to mix, and the after colour conditioner is brilliant. I will definitely be buying this again.
M**E
Prominent colour
Amazing product, very strong colour and makes hair feeling very healthy 😊
B**E
Quick, Easy, Colourful!
I have been using this brand on my hair for about 4 years now and I naturally have dark brown hair. I dye over my natural hair with a brighter red to make a nice deep shade and it always comes out so bright and pigmented! My hair never feels damaged afterwards (granted, I don't bleach) and the conditioner that comes in the kit is great to use the day after to just leave in and bring some more colour out. Highly recommend!
W**M
Schwarzkopf LIVE Intense Colour - A Surprising Success!
I'm a bit of an adventurous guy when it comes to trying new hair dyes, and I have to say that the Schwarzkopf LIVE Intense Colour Pure Purple was a real surprise. As someone with dark ginger hair and beard, I wasn't expecting the color to take as well as it did - but it did!No Bleaching RequiredWhat really impressed me about this dye is that it managed to penetrate my dark hair and beard without any prior bleaching. I've tried other purple dyes in the past that have resulted in a faint, uneven color, but this one delivered a vibrant, long-lasting purple tone.Intense ColorThe 'intense' part of the name is no joke - this dye packs a punch! The color is rich and saturated, and it really brings out my natural ginger undertones. I was worried that the purple might clash with my dark hair, but it actually complements it nicely.Long-LastingOne of the best things about this dye is its longevity. I've been using it for a few weeks now, and the colour still looks great. It's not fading or washing out like some other dyes I've tried in the past.Would I Buy Again?Absolutely! For anyone looking to try a new hair color without the hassle of bleaching or maintenance, Schwarzkopf LIVE Intense Colour is definitely worth checking out. Just be aware that it may not work as well on very light or blonde hair.
M**M
Dye
Looked blue at 1st, looks OK, definitely will was out by end of month. Don't mind, only wanted see how it looked on me.
P**T
Good price
I love a live hair dye and it was cheaper than it is in the stores
K**S
Gorgeous!!
love this colour!! such a easy way to make yourself feel great about your hair
A**K
Great on brown hair
First time dying, so used on virgin undyed brown hair (see before and after images) and it turned out really well. Used the whole bottle and left on for just over 30 minutes.Super easy to apply and did not stain skin at all, nice floral smell, and comes with a good conditoner sachet. Colour is very vibrant in direct sunlight, and more midnight blue indoors.Would suggest leaving the conditoner in for at least 5 minutes and avoid washing (even with water) for the first 2-3 days to maintain as much colour as possible as some does wash out (hence 4 staes). My hair is super brittle and thin, so long conditioning was a must for me.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Khalid Z.
Great experience from order to delivery. Highly recommended!
1 week ago
Neha S.
Excellent communication throughout the order process. Product is perfect.
Before coloring, perform an allergy alert test 48 hours prior to application. Use a clarifying/deep cleanse shampoo application and check range ensure natural hair is suitable for chosen shade. Apply dry, unwashed hair, ensuring brushed before starting the Protect skin around hairline ears with barrier cream. Always leave down while color develops even result. After sprinkle little water on massage few seconds rinsing lukewarm water. For long or thick it recommended use two packs.
Safety Warning
Safety Instructions: Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary \"black henna\" tattoos may increase your risk of allergy. Do not colour your hair if: - you have a rash on your face or sensitive, irritated and damaged scalp, - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary \"black henna\" tattoo in the past. Contains hydrogen peroxide, phenylenediamines (toluenediamines) and ammonia. See bottom of pack for full list of ingredients. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advance. In case of any reaction or when in doubt consult a doctor before using any hair product. Keep out of reach of children. Can cause an allergic reaction - follow the safety instructions.
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My hair was a light dyed strawberry blonde and as you can see, extremely short. My natural colour is mid brown, but I wanted a nice subtle pink rose shade. As with all buzz cuts, your roots start to show within days, so I wanted something that would gently lift the brown but would be kind to my hair. It smelt like bleach, and I had a little tingling on my scalp as I do with any dyes containing ammonia. It lifted about 2 levels, which I was very happy with and I left it in for 40 minutes. I'm super pleased with how even my hair looks and also how soft it is. It's very easy to mix, and the after colour conditioner is brilliant. I will definitely be buying this again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***E"},"datePublished":"2 May 2025","name":"Prominent colour","reviewBody":"Amazing product, very strong colour and makes hair feeling very healthy 😊"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***E"},"datePublished":"5 March 2025","name":"Quick, Easy, Colourful!","reviewBody":"I have been using this brand on my hair for about 4 years now and I naturally have dark brown hair. I dye over my natural hair with a brighter red to make a nice deep shade and it always comes out so bright and pigmented! My hair never feels damaged afterwards (granted, I don't bleach) and the conditioner that comes in the kit is great to use the day after to just leave in and bring some more colour out. Highly recommend!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"W***M"},"datePublished":"21 January 2025","name":"Schwarzkopf LIVE Intense Colour - A Surprising Success!","reviewBody":"I'm a bit of an adventurous guy when it comes to trying new hair dyes, and I have to say that the Schwarzkopf LIVE Intense Colour Pure Purple was a real surprise. As someone with dark ginger hair and beard, I wasn't expecting the color to take as well as it did - but it did!No Bleaching RequiredWhat really impressed me about this dye is that it managed to penetrate my dark hair and beard without any prior bleaching. I've tried other purple dyes in the past that have resulted in a faint, uneven color, but this one delivered a vibrant, long-lasting purple tone.Intense ColorThe 'intense' part of the name is no joke - this dye packs a punch! The color is rich and saturated, and it really brings out my natural ginger undertones. I was worried that the purple might clash with my dark hair, but it actually complements it nicely.Long-LastingOne of the best things about this dye is its longevity. I've been using it for a few weeks now, and the colour still looks great. It's not fading or washing out like some other dyes I've tried in the past.Would I Buy Again?Absolutely! For anyone looking to try a new hair color without the hassle of bleaching or maintenance, Schwarzkopf LIVE Intense Colour is definitely worth checking out. Just be aware that it may not work as well on very light or blonde hair."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"M***M"},"datePublished":"18 February 2025","name":"Dye","reviewBody":"Looked blue at 1st, looks OK, definitely will was out by end of month. Don't mind, only wanted see how it looked on me."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***T"},"datePublished":"16 April 2025","name":"Good price","reviewBody":"I love a live hair dye and it was cheaper than it is in the stores"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"K***S"},"datePublished":"24 April 2025","name":"Gorgeous!!","reviewBody":"love this colour!! such a easy way to make yourself feel great about your hair"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***K"},"datePublished":"27 April 2025","name":"Great on brown hair","reviewBody":"First time dying, so used on virgin undyed brown hair (see before and after images) and it turned out really well. Used the whole bottle and left on for just over 30 minutes.Super easy to apply and did not stain skin at all, nice floral smell, and comes with a good conditoner sachet. Colour is very vibrant in direct sunlight, and more midnight blue indoors.Would suggest leaving the conditoner in for at least 5 minutes and avoid washing (even with water) for the first 2-3 days to maintain as much colour as possible as some does wash out (hence 4 staes). My hair is super brittle and thin, so long conditioning was a must for me."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.75,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"i have lightest tint hair colouring monthly occasionally add blonde streaks Iwould this be okay for me colour wise please?","acceptedAnswer":{"@type":"Answer","text":"Yes, I think this would be a good choice. I've always had lots of compliments using ththis brand or the Loreal Colorista are also very good. Hope you're happy with your new colour 🌼"}},{"@type":"Question","name":"Can I use this to touch up roots? If so how? I haven't done it myself before.","acceptedAnswer":{"@type":"Answer","text":"Yes easily. You would just mix up as per the instructions and segment hair and apply. The instructions in the pack tell you how to do roots or full head. If I can do it, you can 😊"}},{"@type":"Question","name":"Do i need to dye my hair blonde before using the purple hair dye","acceptedAnswer":{"@type":"Answer","text":"Hello there! This shade is recommended for use on naturally Dark Blonde through to naturally Dark Brown hair colours. Hope this helps :)"}},{"@type":"Question","name":"Will this get rid off purple hair dye.","acceptedAnswer":{"@type":"Answer","text":"Hello, unfortunately we would not recommend applying a lightener to your hair to remove your existing colour. Please contact consumer advisory on 0800 328 9214 for further advice. Thank you"}}]}]}
