💼 Elevate your grooming game with strength and style.
GENEROUS 473 ML SIZE - Long-lasting daily shampoo that keeps you stocked and ready for every shower.
SLEEK SMOOTH FINISH - Leaves hair feeling smooth and manageable, perfect for the modern professional.
FORTIFY YOUR HAIR DAILY - Infused with protein and Vitamin E to rebuild and strengthen thinning hair.
PARABEN FREE CONFIDENCE - Formulated without parabens for a safer, cleaner grooming routine.
CLEANSE WITHOUT COMPROMISE - Effectively lifts dirt and grease while maintaining scalp health with a fresh mint scent.
Baxter of California Daily Fortifying Shampoo is a 473ml paraben-free liquid formula designed to strengthen and repair thinning hair and scalp. Enriched with protein and Vitamin E, it effectively removes dirt and grease while leaving a fresh mint scent and smooth finish, ideal for men seeking a clean, professional look.
Specifications
Manufacturer
Baxter of California
Package dimensions
18.4 x 7.1 x 6.9 centimetres
Package Weight
0.55 Kilograms
Item dimensions L x W x H
7.1 x 7.1 x 18.4 centimetres
Item weight
454 g
Brand
Baxter OF CALIFORNIA
Country of Origin
United States
Format
Liquid
Volume
16 Fluid Ounces
Scent
Fresh;Mint
Special features
smooth
Item model number
P1410700/111
Product Dimensions
7.09 x 7.09 x 18.39 cm; 453.59 g
ASIN
B074P68Q4P
Have a Question? See What Others Asked
Is this good for thinning hair?
Does this add volume? Or flattened hair?
Ive never used this line. Is it a good quality line of hair products?
How does this compare to Nioxin shampoo ?
Reviews
4.3
All from verified purchases
L**S
Best shampoo I've ever used!
I purchased this shampoo following going to a salon that used the same brand. As a man, I've never been too fussed about which shampoo I used until I used this product. My hair started to thin last year due to a number of possible reasons, but this shampoo (and its conditioner) has really seemed to be effective in repairing my hair and allowing to to regrow. The shampoo has a nice mild menthol/mint sent to it which isn't too over powering and smells clean and fresh, it makes my hair feel like it is really clean. Although it is expensive, I think it is justifiable because as someone with medium length hair a bottle lasts about 5/6 months as a small amount seems to go a long way with this product. I would definitely recommend this product, despite the price.
M**Y
Helps with the cleaning process of the hair
Helps with the cleaning process of the hair
E**N
Good shampoo
The scent I quite good however it does not last very long especially if you’re only washing two or three times a week.Two pumps it about what I use and sometime a more.
R**A
Great for a gift
Bought as gift. Recipient was very happy.
S**Y
Just a shampoo
Maybe I'm missing something here. This shampoo has a minty smell and comes in an handy dispenser. It works great, much like any other shampoo I have used. However, it seems very overpriced. I have not noticed any change in my (admittedly very short) hair, or scalp, since using this, but then I do not suffer from a flaky scalp or particularly greasy or dry hair.
R**N
Don't be put off by the industrial looking pump action bottle. This stuff is first class.
This is an excellent shampoo. The bottle looks a bit industrial which belies the top quality hair beauty product which lies within. The fragrance is pleasant but subtle. The lather is thick, rich and creamy. It rinses well and doesn't strip the hair of its natural oils. My wife and daughters have lots of hair and they agreed that it was up there with the best shampoos they have ever used. They felt it left their hair looking shiny, healthy, big and bouncy.
M**Y
Over priced and over scented
After getting over the very cheap look of this product - incredible considering the price of it, I gave it a go in the shower.Eventually made the dispenser work - is it just me? Pumped some out and applied. God what a smell - coconut and mint, which may have seemed a good idea to someone, including me as I decided to try it! Quite a good lather from a modest amount and seems to have effectively cleaned my hair [still got a good amount of that left]. I have now used it several times and not yet got to grips with the aroma but I do like the results.No way though could I justify paying the asking price for it- and I am surprised at how cheap it looks. So only a qualified recommendation from me because there are plenty of other products that are much cheaper, less minty and coconutty and do as good if not better job. My wife has several of these and I will stick to them in future.
M**G
Super shampoo
Lovely shampoo from Baxter of California. I expected a citrus small but on washing my hair was hit with a lovely smell of mint, very invigorating in the morning. Nice bottle too, if a litle understated,The shampoo washes hair well and leaves no greasiness.Proff of the pudding is in the fact the whole family are using this instead of the range of other bottles in the bathroom.Highly recommended
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
1 month ago
Anita G.
Good experience, but the tracking updates could be better.
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As a man, I've never been too fussed about which shampoo I used until I used this product. My hair started to thin last year due to a number of possible reasons, but this shampoo (and its conditioner) has really seemed to be effective in repairing my hair and allowing to to regrow. The shampoo has a nice mild menthol/mint sent to it which isn't too over powering and smells clean and fresh, it makes my hair feel like it is really clean. Although it is expensive, I think it is justifiable because as someone with medium length hair a bottle lasts about 5/6 months as a small amount seems to go a long way with this product. I would definitely recommend this product, despite the price."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***Y"},"datePublished":"26 May 2021","name":"Helps with the cleaning process of the hair","reviewBody":"Helps with the cleaning process of the hair"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"E***N"},"datePublished":"13 March 2023","name":"Good shampoo","reviewBody":"The scent I quite good however it does not last very long especially if you’re only washing two or three times a week.Two pumps it about what I use and sometime a more."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***A"},"datePublished":"24 August 2020","name":"Great for a gift","reviewBody":"Bought as gift. Recipient was very happy."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***Y"},"datePublished":"5 August 2018","name":"Just a shampoo","reviewBody":"Maybe I'm missing something here. This shampoo has a minty smell and comes in an handy dispenser. It works great, much like any other shampoo I have used. However, it seems very overpriced. I have not noticed any change in my (admittedly very short) hair, or scalp, since using this, but then I do not suffer from a flaky scalp or particularly greasy or dry hair."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***N"},"datePublished":"7 August 2018","name":"Don't be put off by the industrial looking pump action bottle. This stuff is first class.","reviewBody":"This is an excellent shampoo. The bottle looks a bit industrial which belies the top quality hair beauty product which lies within. The fragrance is pleasant but subtle. The lather is thick, rich and creamy. It rinses well and doesn't strip the hair of its natural oils. My wife and daughters have lots of hair and they agreed that it was up there with the best shampoos they have ever used. They felt it left their hair looking shiny, healthy, big and bouncy."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"M***Y"},"datePublished":"14 July 2018","name":"Over priced and over scented","reviewBody":"After getting over the very cheap look of this product - incredible considering the price of it, I gave it a go in the shower.Eventually made the dispenser work - is it just me? Pumped some out and applied. God what a smell - coconut and mint, which may have seemed a good idea to someone, including me as I decided to try it! Quite a good lather from a modest amount and seems to have effectively cleaned my hair [still got a good amount of that left]. I have now used it several times and not yet got to grips with the aroma but I do like the results.No way though could I justify paying the asking price for it- and I am surprised at how cheap it looks. So only a qualified recommendation from me because there are plenty of other products that are much cheaper, less minty and coconutty and do as good if not better job. My wife has several of these and I will stick to them in future."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***G"},"datePublished":"17 April 2018","name":"Super shampoo","reviewBody":"Lovely shampoo from Baxter of California. I expected a citrus small but on washing my hair was hit with a lovely smell of mint, very invigorating in the morning. Nice bottle too, if a litle understated,The shampoo washes hair well and leaves no greasiness.Proff of the pudding is in the fact the whole family are using this instead of the range of other bottles in the bathroom.Highly recommended"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Is this good for thinning hair?","acceptedAnswer":{"@type":"Answer","text":"The Daily Fortifying Shampoo, when combined with our conditioner, will fortify the hair to leave it stronger, conditioned and nourished with unique invigorating fragrance blend."}},{"@type":"Question","name":"Does this add volume? Or flattened hair?","acceptedAnswer":{"@type":"Answer","text":"Does add some volume and does not flatten hair"}},{"@type":"Question","name":"Ive never used this line. Is it a good quality line of hair products?","acceptedAnswer":{"@type":"Answer","text":"Our superior assortment of hair, skin and shaving essentials gets the job done in the simplest, most powerful way possible. Since 1965, our top-notch products have proven that premium doesn’t have to be pretentious. Performance is everything so every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles."}},{"@type":"Question","name":"How does this compare to Nioxin shampoo ?","acceptedAnswer":{"@type":"Answer","text":"I’m not familiar with Nioxin so I’m sorry I can’t help u!"}}]}]}
