Clairol Professional Permanent Liquicolor for Blonde Hair Color, 12a High Lift Cool Blonde, 2 oz

For the past 20+ years I was using the brand mega blonde on my hair. It’s been discontinued in the past couple years and I’ve struggled finding a color to match the same color I was using with mega blonde. I’ve used a couple different colors of this brand, but finally found my match! 12A- HL-V High Lift Cool Blonde is it! For reference my natural color is a dark dirty blonde. I’m so pleased with the results.

Works well on hair

My natural hair is level 5 brown and it pulls a lot of orange during lightening. I have tried multiple hi-lifts, and before only a bleach was able to get me to a natural sandy blonde, while I still had to use a T14 toner afterwards to cool it down. I have tried Clairol 12A hi-lift which left me with hot roots again and I had to tone my hair after it. Today I used 12AA-BV (blue counteracts with orange) and voila - my roots are matching the rest of the hair after one application, no ash toner needed!

Natural color/ medium gray/ brown to true color product claims. Use 30 dev

If you've used professional color before, this is exactly like the bottle you would get at Sally's.