



Full description not available
| Best Sellers Rank | #1,922,632 in Books ( See Top 100 in Books ) #604 in Business Marketing #6,032 in Marketing (Books) |
| Customer Reviews | 4.3 4.3 out of 5 stars (91) |
| Dimensions | 8.4 x 0.9 x 10.7 inches |
| Edition | 8th |
| ISBN-10 | 0132948931 |
| ISBN-13 | 978-0132948937 |
| Item Weight | 3.95 ounces |
| Language | English |
| Print length | 576 pages |
| Publication date | January 18, 2015 |
| Publisher | Pearson |
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