

📸 Glow Up Your Selfie Game with Flawless, Lightweight Coverage!
wet n wild Photo Focus Concealer in Light Ivory delivers medium, full-coverage concealing power with a semi-matte finish that’s white cast-free under seven photo lighting conditions. Lightweight and gentle enough for under-eye use, it brightens and perfects skin while being paraben-free and cruelty-free, making it a top choice for natural, camera-ready beauty.






| ASIN | B071NLR5MG |
| ASIN | B071NLR5MG |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #26,491 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #120 in Concealers & Neutralizing Makeup |
| Brand Name | wet n wild |
| Color | Light Ivory |
| Container Type | Bottle |
| Country as Labeled | China |
| Coverage | Medium |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,179) |
| Finish Types | Semi-Matte |
| Is Discontinued By Manufacturer | No |
| Item Dimensions | 0.63 x 0.63 x 3.94 inches |
| Item Form | Cream |
| Item Type Name | Photo Focus Concealer |
| Item Weight | 0.02 Kilograms |
| Item model number | 840B |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer | Markwins Beauty Brands |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product Benefits | Dark Circles Treatment, Flawless,Brightens |
| Product Dimensions | 0.63 x 0.63 x 3.94 inches; 0.71 ounces |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | Light |
| Skin Type | All |
| Specialty | natural |
| UPC | 077802584021 |
| UPC | 077802584021 |
A**Z
My new favorite concealer
Look, I have dry under eyes + dark circles and have battled my whole life with either looking brown or looking gray in that area. This concealer is wonderful at providing color correction, without making my under eyes look dry or patchy. The price makes me love it even more.
P**R
Great concealer
I absolutely love this concealer. Perfect color, doesn't cake, is light weight but does the job well. Its easy to apply, and not sticky
M**I
It oxidizes to a darker shade
I bought 3 of these because it was cheap and I couldn’t tell which was my shade. I got the light med beige which was the perfect shade in the package but the minute you put it on your face it darkens the color so it made for crappy brightening under the eyes. I used the medium peach one as well because I thought the beige one was too yellow when it did oxidize. That one darkened soo pink that basically none of these worked out on their own. I had to mix this lighter shade to the other 2 I got to create the shade I really wanted. I use this one under my eyes since it was bright enough and can be layered but it’s a very light coverage. I would use your hands to blend because a brush left me patchy. It does dry quickly so work in small sections first. This is the perfect concealer if you are running out of your main one or want the most natural look ever because the coverage can be worn so sheer. I use the Milani make it last setting spray to rehydrate the makeup after application and it stays on all day after that. Again get a shade 2 times lighter than you think because the shade is so much darker than it appears. Most likely would not be buying again but I wanted to try it out.
L**N
Smooth with great coverage
This concealer is the only one I can find anywhere, drugstore or premium brand, that doesn't crease! It has perfect coverage, never cakey. Honestly sometimes I use it all over my face like a foundation because it just sits so perfectly on my skin lol. Highly recommend!
R**E
Not bad for its price
It's more of a medium coverage concealer than full coverage. It works okay. I have bad eye bags and creases, and it does a decent job of blurring the creases, but it often settles into fine lines. I wouldn't use it alone for my under-eye makeup. It's good for building upon; I'd use it first, then a fuller coverage concealer. It brightens the dull parts of my eyes. I wish it had fuller coverage for days when I want a quick fix and don't want to do a full face. For the price, it's not bad, but I've used better concealers. I think someone with less noticeable under-eye circles might like it, especially if they're going for a more natural look. It's buildable, so you *can* get closer to full coverage, but it takes some work and you have to be careful not to apply too much at once or it'll get cakey. I probably won't repurchase it, but I'll use what's left.
K**Y
Great Concealer!
Love this concealer!
E**!
everyday !!
I love this concealer. its super lightweight and it effectively covers all my acne. blends super well and is not too watery or thick. I genuinely use it everyday and such a great price as well
A**R
PERFECT - read review
Light Ivory is medium cool taupe - ZERO YELLOW! YAY!! I am so glad to find this. Besides perfect cool shade - it dries fast - easy to blend (just tap) and #1 it helps my makeup look ideal shade too. Amazing. It does great job under eyes! Best Ive ever found. 10 hrs plus - still looks new and color has not changed. WOW. I stocked up.
T**Z
I love this product. it matches my skin tone perfectly and provides full coverage. love this product.
J**E
Je n’ai que des choses positives à dire : - arrivé avec presque 2 semaines d’avance et bien emballé - bonne couvrance, ne file pas dans les plis - pile ma teinte (Med/Deep Tan) Je le recommande
S**B
Great product, blends out well. Very impressed in view of price. Have got their contour palette too. Both have become staples in my make up bag!
N**R
Ich habe sehr fettige und unreine Haut und hab den Concealer nur mal so bestellt, um ihn auszuprobieren. Hätte nicht gedacht, dass er mein absoluter Lieblings Concealer wird. Er ist nicht nur super günstig, sondern deckt auch noch super ab, mag die Konsistenz auch. Zudem hält der Inhalt echt lange im Vergleich zu anderen Concealern (Catrice, Manhattan, Revolution)
K**R
Cobertura media! Ideal para el día a día
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