Il Salone MilanoPlex Rebuilder Permanent Hair Color Cream - 12.01 Iced Platinum Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free

It worked for me but next time I would buy 2 boxes 1 wasn't enough

I bought this hair color because it was recommended by Amazon when I went to order my usual clairol blonde it up. I keep my hair platinum or platinum adjacent all of the time. My natural color, and thus my regrowth is medium to dark blonde with some gray, so platinum is not hard to achieve.I expected that this formula would lift my root areas and refine my pale ends. It certainly blended the color, giving me a beige blonde with champagne roots. It is not platinum nor is it iced.The color is pretty, but it is not as advertised.The formula comes out much darker than expected and took my very light blonde bob to a politician’s wife/businesswoman beige. It’s too grumpy for my taste.

I bought this product in hopes to fix my brassy roots of my blonde highlights hair. Well. It did not take out the brass like I was expecting. But I still give it 4 stars cause I did like the quality of the hair after I was done. If I was using it for another color/time, I’d probably love this product. Hair felt full, healthy, silky. And it helped lift my virgin brown color at the roots and made my hair lighter overall.

Beautiful color though very abrasive to texture of hair

Even though it says it takes yellow out. Have to use toner to remove yellow