Schwarzkopf LIVE Intense Lightener, Permanent Blonde Bleach Hair Dye, With Brigtening Oil Booster, Lifts Hair Up To 9 Levels - Max Blonde 00B

This was my first purchase of this hair dye and absolutely love the colour. My hair was a light dyed strawberry blonde and as you can see, extremely short. My natural colour is mid brown, but I wanted a nice subtle pink rose shade. As with all buzz cuts, your roots start to show within days, so I wanted something that would gently lift the brown but would be kind to my hair. It smelt like bleach, and I had a little tingling on my scalp as I do with any dyes containing ammonia. It lifted about 2 levels, which I was very happy with and I left it in for 40 minutes. I'm super pleased with how even my hair looks and also how soft it is. It's very easy to mix, and the after colour conditioner is brilliant. I will definitely be buying this again.

I'm a bit of an adventurous guy when it comes to trying new hair dyes, and I have to say that the Schwarzkopf LIVE Intense Colour Pure Purple was a real surprise. As someone with dark ginger hair and beard, I wasn't expecting the color to take as well as it did - but it did!No Bleaching RequiredWhat really impressed me about this dye is that it managed to penetrate my dark hair and beard without any prior bleaching. I've tried other purple dyes in the past that have resulted in a faint, uneven color, but this one delivered a vibrant, long-lasting purple tone.Intense ColorThe 'intense' part of the name is no joke - this dye packs a punch! The color is rich and saturated, and it really brings out my natural ginger undertones. I was worried that the purple might clash with my dark hair, but it actually complements it nicely.Long-LastingOne of the best things about this dye is its longevity. I've been using it for a few weeks now, and the colour still looks great. It's not fading or washing out like some other dyes I've tried in the past.Would I Buy Again?Absolutely! For anyone looking to try a new hair color without the hassle of bleaching or maintenance, Schwarzkopf LIVE Intense Colour is definitely worth checking out. Just be aware that it may not work as well on very light or blonde hair.

Great hair dyePerfect colour

Great coverage. Came out black in my hair but I really like it. I bought two of these as I have super long hair but could have probably done with a third. Great price.

First time dying, so used on virgin undyed brown hair (see before and after images) and it turned out really well. Used the whole bottle and left on for just over 30 minutes.Super easy to apply and did not stain skin at all, nice floral smell, and comes with a good conditoner sachet. Colour is very vibrant in direct sunlight, and more midnight blue indoors.Would suggest leaving the conditoner in for at least 5 minutes and avoid washing (even with water) for the first 2-3 days to maintain as much colour as possible as some does wash out (hence 4 staes). My hair is super brittle and thin, so long conditioning was a must for me.

Amazing product, very strong colour and makes hair feeling very healthy 😊

Blonde always good

TD:LR - Dye didn't come out the right colour (black with an overtone of electric blue colour, not dark green of any shade), and took a second dye attempt to get the dye to take on all my hair with not enough to fully cover hair which usually only takes one box. Hair was really shiny though...This box was actually the second box of this colour I've bought, the other bought from Superdrug. Why I was buying a second box was when I used the first the result was patchy and not very good. I wasn't sure whether this was me not applying it evenly (although I've been using home dyes for over a decade and haven't had this problem before) as, unusually for home dyes, there was barely enough to cover my hair. So I decided to get a second box to try and correct the patchy effects of it, this time using Amazon as I couldn't find the same colour in store.Unlike the first time I mixed the dye in dye bowls rather than in the provided applicator bottle so I could brush it on in the hopes of getting it more evenly spread. Like the previous time it spread on quite thicky and wasn't enough to cover all my hair, but since it was a second attempt I just made sure the patchy areas were fully covered and then worked what was left over the rest of my hair so as to try and make sure it was an even job this time.On the plus note, when it was done and my hair had dried, this time it was at least an even job. However, the end colour wasn't what was on the box. The box shows a dark green, nearly black shade that edges toward having a blueish-turquoise tone. The colour I got was black - which was okay, not quite the same but close enough to be natural variation - but the 'overtone' colour was a bright electric blue colour with not the slightest hint of green. I mean, its a pretty effect, I quite like it, but it is very much not the colour on the box. Also of note is that's the effect I got with box one on the areas the dye took to, although there was the occasional hint of green on the areas it only partially took to, I think because my hair is naturally a dark golden brown and since the blue stuck more than the black it created an almost greenish effect, all of which was gone on the second dye attempt.It does, as the box suggest, create a really good shine on the hair which also comes out feeling really soft - I can't comment on any hair relaxions, which I think some people complained about, as my hair is very straight, although the little floater hairs are noticeably less visible so maybe there is some.But either way, I won't be buying this dye again. I haven't tried other colours by this brand yet, and I noticed this one seems to be disappearing so maybe this one is the only one with a problem, but if I want blue/black I just get that colour and hope it works better than this.