We remain fully operational. Our teams are working around the clock to ensure your deliveries continue safely.
DOWNLOAD THE APP
Customer Services
Copyright © 2025 Desertcart Holdings Limited
DOWNLOAD THE APP
🎉 Turn heads with Magnetic Plum — colour that lasts and shines as bright as you do!
L'Oréal Paris Preference Vivids Permanent Hair Colour in Magnetic Plum 3.16 delivers bold, high-intensity colour with up to 3X shinier hair and long-lasting vibrancy for up to 8 weeks. Featuring Liquid Gel technology enriched with UV filters and Vitamin E derivatives, this all-in-one cream kit ensures salon-quality results and radiant hair care in the comfort of your home.
| ASIN | B09NQGWQ8L |
| ASIN | B09NQGWQ8L |
| Best Sellers Rank | 11,649 in Beauty ( See Top 100 in Beauty ) 162 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Country of origin | Belgium |
| Country of origin | Belgium |
| Customer Reviews | 4.0 4.0 out of 5 stars (74) |
| Customer reviews | 4.0 4.0 out of 5 stars (74) |
| Date First Available | 16 Dec. 2021 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Manufacturer | L'Oréal |
| Manufacturer contact | L'Oréal Paris, London, W6 8AZ |
| Manufacturer reference | 03600524015138 |
| Package Dimensions | 16.9 x 9.4 x 6.8 cm; 270 g |
| Units | 1.0 Grams |
D**R
Lasts for ages
Great colour. Lasts for ages. Conditioner separate is good. Love it
M**H
That it is good quality
It's a nice vibrant colour thanks
C**R
Very strong smell
Colour is nice but it’s super runny, very messy and smells that strong it took my breath away! so I will be sticking to live hair dye
C**E
Don't buy if you want purple hair...!
Ok so I bought the purple hair colour, and the pictures is the colour my hair went... not purple at all but very red. In artificial light it looks black and in sunlight its really red. So now I have a colour on that I really didn't want because the advertising of the expected results are bogus. Waste of money.
S***
Red not Purple/plum
It’s just red, not even a hint of purple….it looks cherry red. I’ve loved the blue black from this line and has always given me exact results as the pictures but this color left me disappointed…red does not suit my skin tone I’ll have to re-dye it soon
R**3
Don’t buy
Bought the purple dye and it’s turned my hair pitch black and Amazon won’t offer a refund. Also damaged my hair
W**.
Item I received 1 of the boxes missing an oil.
cancel, found the oil.
S**E
NOT purple
I’m really upset :( I had just gotten my hair light enough to have a darkish purple and this turned my hair a brown/red. I’ve been dyeing my hair for years and this is the most false advertising I’ve ever seen.
Trustpilot
2 weeks ago
4 days ago