Farm to Fable

All of us should read this extremely well written and researched book. The horrors of the food industry needs to be fully exposed for all of its ugliness, and this book does a great job of that.

If reason, facts or good sense and morals could change people’s behavior, the world would be quite different. In recent years, many sociologists conducted studies that showed that humans can hold contradictory beliefs and that are guided by ideology, religion or generally group identification. Many studies consider climate change and evolution as examples. Even educational level does not seem to have a decisive effect.Robert Grillo deals with the same phenomenon, but one that is really the elephant in the collective room of our species. He analyzes the apparent causes and manifestations of human indifference and delusion regarding our use and abuse of farm animals.Although the books is exhaustive in its coverage of the various issues, my favorite chapter is chapter 3 on the Foundational Fictions. In it, the author exposes the fictions regarding anthropomorphism, consent, objectification, naturalism, euphemisms, blurring the line between plants and animals, pseudonaturalism and its variants, fictions related to hunting, necessity, social justice, domestication, and so on.Other chapters deal with animal cognition, the humane meat fictionalization, the fictionalization of animal identities and the fictionalization of the ritual of consumption.Grillo writes in a transparent prose with clear arguments and a calm voice. He tackles head on, concisely and effectively all the rationalization, justifications, euphemisms and mythology that the purveyors of animal agriculture and scions of capitalism have instilled in our culture and in our individual psyches. Those who come to the book with open minds will find themselves reconsidering their behavior. Those who have already acted on the well known facts of animal farming and changed their diet to avoid animal parts and extracts will find an informative, well-argued and mind stretching exposition.

Robert Grillo writes everything that I feel about this subject but in such an eloquent manner. Everybody should read this book especially meat eaters. I think this book would appeal to people who have kind hearts but just need a shove up the backside to see the bigger picture. Nice references to popular culture such as films like the Matrix. I can relate to this from past experiences. Love the reference to the juxtaposition of food packaging. Like Mcdonalds Happy Meals and milk cartons showing happy cows, chicks. When in actual fact we are eating dead animals.Not a preachy book. It’s just factual and looks into our psychology to why we choose to consume and use animals in such a way. An inspirational book because it’s not just a book suggesting that we re-think how we consume and use animals but it is a book that looks into our own psychology.I have bought several copies of this book for friends. The book also shows that there is hope and that we will be able to one day shift our beliefs about eating and using animals.

Robert Grillo wrote a VERY IMPORTANT book and it should be read by all to educate everyone about the lies we have grown up with. The real eye opening TRUTH about what COMPASSION and HUMANE REALLY MEANS and the LIES and COVER UPS dealing with food animals. They deserve respect and not torture.and this book explains that animals lives matter too ! Robert writes about Wagner Farm in Glenview Illinois and the bad treatment of their animals also where the 4H Club is teaching kids WRONG and desensitizing them into loving and caring for animals and then selling them to slaughter. Some of these kids are very upset about this, and they should be. I'm upset that 4H is getting away with doing this. These farm animals love these kids back and must wonder what the hell is happening to them ? This book also needs to be in school libraries around the globe. A very HONEST & EYE OPENING BOOK.

Robert Grillo has written an incredibly well thought out and compelling book on just how we have come to turn farmed animals into commodities for our use and how we justify it. His very clear and direct style makes for easy reading that informs and analyzes human behavior and attitudes on every page. This is a book that ought to be in the library of every vegan, animal rights activist, and seeker of truth out there; it will make it more likely that those who have the chance to read this book will self identify as all three when they are done. I will confidently hand this book to any pre-vegan who lets me know she or he is ready to learn more about the fables we tell to justify our use of the bodies and lives of others for what we do not need. This is an important book.

The remarkable tale of a marketing professional who, after adopting three chicks on an impulse, begins to realize the insidious deception at the heart of corporate depictions of animals. Whether you're a bleeding heart animal lover who wants to read a great story, or a thoughtful do-gooder who wants to change the world for the better, this book is an absolutely vital addition to your reading list. It's infrequent for us to have the opportunity for us to hear stories from someone who's been on both sides of the "farm to table" fable. It's even more rare to have our guide be someone who is as excellent a story-teller and writer as Robert Grillo.

Concise and educational book about the lies and myths that industries that exploit animals are feeding us. Must read for everyone who wants to see behind those fairy tales and think more cleary.

Common sense and research went into this book that reveals the ugly facts how our society masks the atrocities of animal killings