CLEP® Principles of Marketing Book + Online (CLEP Test Preparation)

I studied this book for just one week and got a 69 on the CLEP test. The Marketing CLEP test is one of the easiest CLEP tests out there. So you probably don't even need to study that much (if at all). I found that the 2 practice exams in this book were much harder than the actual clep test. Some of the questions in the practice exams aren't covered in the sudy guide at all. But don't worry about it. On the CLEP test that I took there were questions on the marketing mix, derrived demand, penetration pricing, distribution channels and foriegn marketing. Overall I think that this is a good resource for a pretty easy test. My recomendation would be to do the practice test on the CLEP website. Then read this book twice. Do the 2 practice exams. Read the explanations on the questions you missed. And then just go for it. Also don't worry about the math questions on the practice exams about markups and markdowns. I didn't see any of these questions on the actual CLEP test.

I purchased this book so I could receive credit for a marketing class that I did not want to take. I am typically an A/B student and I have no prior knowledge of the subject, but I heard this CLEP examine was fairly straightforward. I read through this book at a slow pace with a highlighter for ~4 hours. Then, I took ~2 hours to read through all of my highlights a little later in the day.The exam is scored on a scale of 80-20, but most universities will award credit for a score of 50 or above (you should check with your school). Using only this book and ~6 hours of study time, I scored a 66.If I could do it, so can you! Good luck!

I've used this publisher's books for a lot of CLEP exams. My main issue with this book is that the practice test questions are way way harder than the actual CLEP exam and also include questions that are from topics not even present inside the study guide. It's like it's setting you up to fail and can be disappointing. The subject itself is not that hard and the actual CLEP exam was pretty straightforward. I have no background in marketing but got a 61 with just less than one week prep using this book and modern states free online videos.

This book in conjunction with the online tools it came with helped me to pass the CLEP test! Very informative. Utilize the online tools that come in the book!

Ordered this book about 5 weeks before taking the test. This was the only resource I purchased. Aside from what I have learned at my job, I have had no former experience with marketing. Took the diagnostic test as soon as I got the book. Scored a 24. Read through the book twice. Took the second diagnostic exam about two weeks later; scored a 54. Read the book about two more times and took the final practice test a few days before the exam; scored a 61. Scored a 78 on the actual CLEP test.I found it very helpful to review the questions in the practice tests and the answers. During the exam, I saw a lot of things that weren't covered in the book. But, I didn't really think the book could cover every marketing topic that could be on the exam. I eliminated answers I knew weren't correct, which usually left me with two choices. From there, I made a best guess. Common sense also played an integral part of my testing strategy. Additionally, they throw choices seemingly made up at you. If you don't recognize an answer, it probably isn't the correct one. Go with your gut.

The book is decently written and goes straight too the point; however, after taking the test I don't feel that is covered a lot of the information in the exam considering I drew more from my prior knowledge from my a marketing class in order to pass the exam with a 66. The practice test were the most helpful part of the book I feel since there are explanations of each question in the back of the book or online. If you have never taken or are unfamiliar with marketing I would suggest pairing this book with a textbook or doing additional studying online.

My wife bought this for me to use for my studies leading up to the exam. The "test prep" includes little to no information outside of basic marketing terms. No in-depth analysis is offered. It offers no real world examples of its concepts. Even dated references would have been welcome but this falls short of even those. It reads more like an extremely selective dictionary then a study guide. And on top of all that, the "access code" located at the back of the book doesn't give you anything but the OPTION to BUY online tests. They were only $1.99 but that's not the point. The point is, the product is represented like its an "all you could need" resource and its title here on amazon makes it sound as though the online test are included. It was a garbage product marketed in a dishonest way. glad we only bought the kindle edition.

I rarely write customer reviews, but other customer reviews on these type of products have been essential to me when it came to picking study materials. I took this exam this morning and passed with a score of 72 (out of 80), with my university only requiring a score of 59 (general score to pass is 50). I studied intensely for about a week in preparation, with this book as my only resource. If you read this book thoroughly, and do the practice exams, making sure to review the answers and explanations to the question you got wrong, you should have no problem passing this exam.This is by far your best resource for preparing for CLEP Marketing.