TheorieSage - Helichrysum & Plum - Nourishing Shampoo - For Dry & Over-Processed Hair - Protects Color & Keratin Treated Hair, 400ml (Label Design May Vary)

Won’t use anything else now. It leaves my curly highlighted hair soooo soft and manageable. I only wear my hair straight and am growing out a lot of chemical damage from bleach. I can actually retain length now that my hair is so healthy from roots to ends so it feels like my hair’s finally growing and really fast! I also love the purple shampoo and conditioner from this brand. I don’t even need deep conditioner because this combo is so hydrating. I still use bond repair treatments 1-2 times a month but this shampoo and conditioner is the biggest game changer!!! Hope they never stop making it or never change the formula!! 💖

I have 3a/3b curls that I have battled with my entire life. I’ve been chemically treating my hair for the last 15 years and it’s seriously gone through the ringer. You name the treatment, I’ve had it in my hair - Yuko, Keratin, Lye relaxers. I mean EVERYTHING. 2 years ago I stupidly decided I was going to do an at-home treatment with a product I had no experience with and I completely melted my hair off. It turned to cotton candy. I lost half my hair. It was the worst thing I’ve ever done to myself.Since then, I’ve been treating it (professionally!!!) with Keratin in an attempt to strengthen the bonds back, and now I’m left with this strange tight, natural curl at the root and a stick straight chemically fried pattern from the mid shaft down. Every shampoo I try seems to dry out the bottom or make the root super greasy, or both (which, I PROMISE YOU, is not a good look).THIS STUFF IS INCREDIBLE. Not only does it smell amazing - it’s like walking into an arboretum. So floral. So springy. So. Delicious. But it lathers like a shampoo that has all the terrible sulfates! It surprisingly has given me a lot of volume too. It feels “just left the salon” clean. No buildup at all, and it’s actually relaxed my root quite a bit. I did also purchase the conditioner, and boy, is my hair soft! It’s super shiny and healthy looking at the root. I feel like I’m in a Pantene commercial with all the shine, until I look at my ends and realize that only scissors and Jesus can fix those. Sigh.Anyway, this stuff is incredible. Buy it. Your hair will thank you.

My hair concerns:How often do I have to wash it? (Fine hair gets oily roots fast).Do I need to use a leave-in product after showering? (Curly hair can get frizzy af).Will this give me bacne? (Some products make the “shampoo trail” down my back break out, not cute).This shampoo has solved all of the issues I’ve had with other shampoos. Wash days: I can now go 3 days without needing to wash my hair – I use a bit dry-shampoo between wash days and a ponytail on day three. Leave-in product: I can let my hair air dry, with no combing, and it develops really nice curls/waves – all without using a leave-in product. (I used to have to use an argan oil or a protein treatment after showering). Bacne: it takes you skin 4 weeks for skin get used to a product. I’ve had this shampoo for 2-weeks, so it’s a bit early to see how my skin will react. I’m hopeful!My hair feels so healthy. It’s shiny. I haven’t had a haircut in 3 months yet the ends of my hair are like, “it’s fine girl, don’t worry about us, we’re smooth”. I do a lot to maintain the health of my hair, and I feel like this shampoo (and conditioner) were the missing link. Other things I do: boar bristle brush, satin scarf draped over my pillow at night, use invisibobble hair ties, no blow drying, no hair-dye, no keratin – and my hair loves it.

I only use this shampoo. I love the smell and my hair is so silky

Best Shampoo I have EVER used! LOVE this stuff..AWESOME product!!I have fine medium length hair - stick straight & live in arid climate. Years ago I could do anything to my hair without damaging it, and the most important product in my arsenal was the de-tangler. Over the years my hair became more dry & fragile (I color highlight every ~3 to 4 mos). I have tried lots & lots of different high end conditioners (that's where I would spend the $$) ...then different brands both low / high-end shampoos, but never really happy with any of shampoos (high or low-end). Most were way too strong and had to use tons of conditioner, or they would leave a residue that weighed my hair down.This is the very FIRST shampoo that I have ever been enamored with! It does NOT strip my hair & leave it a tangled mess - it sets up my hair perfectly for the conditioner. Cleans without stripping OR leaving a residue - Wow!! SOFT CLEAN shiny results. It suds up wonderfully, easily rinses out.I prefer natural ingredients - but they have to perform. This shampoo has some really good natural ingredients in it and it TOTALLY Performs! I threw out or gave away all the other products under my sink. This is it. I actually LIKE shampooing my hair, that's a first, ever. The conditioner (set) is the icing on the cake. I have been using both the shampoo & conditioner for several months now.. and continue to be super happy with the result EVERY single time!