

🎨 Activate brilliance, protect your vibe.
Wella Color Charm Demi Activating Lotion (15.4 oz) is a salon-grade developer designed exclusively for Wella’s demi-permanent hair color line. It provides the perfect activation level to deposit rich, vibrant color without lifting the natural hair pigment, ensuring optimal hair protection with a creamy, easy-to-mix consistency. Ideal for professional and at-home use, it supports long-lasting, fade-resistant color while maintaining hair health.
| ASIN | B00FKW8C9Y |
| ASIN | B00FKW8C9Y |
| Best Sellers Rank | #47,776 in Beauty ( See Top 100 in Beauty ) #676 in Permanent Hair Color |
| Customer reviews | 4.6 4.6 out of 5 stars (3,806) |
| Date First Available | 12 December 2013 |
| Is Discontinued By Manufacturer | No |
| Item model number | 81601264 |
| Item model number | 81601264 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Product Dimensions | 8.99 x 8.99 x 26.29 cm; 436.58 g |
| Product Dimensions | 8.99 x 8.99 x 26.29 cm; 436.58 g |
S**L
Llego en buen estado y tiene un buen contenido!
T**H
okay my hair is plain dark ash with 5 percent gray around face. I had highlights put in 6 wks ago, but I made the mistake of letting her put me under dryer to develop faster (I know better)...so my hair is fried in highlighted areas. I have medium naturally curly hair, light corseness texture. Hair Length is passed shoulders and thick. I also have soft water. I did whole head and that took almost 2 TUBES of Demi color and about a half bottle of developer. Demi- color used is 8N-8/10, this is called light natural blonde. I took advice from previous reviews on going 2 shade lighter and I'm glad I did, this color is a litter darker then I thought would be, but I love it. Gray coverage is okay, it blends a lot better, but not totally covered. My hair felt gross when I was rinsing out stuff and after shampooing but conditioner and deep conditioner changed that. It left my hair softer, the fried area's of hair look much better, feel softer and curl naturally again. I only wash my hair 1 a week, so this will last. ONCE AGAIN, GO 2 SHADES LIGHTER THAN WHAT YOU WANT. This stuff goes darker then you think. I will be using this for has long has I can get away with it to give my hair a break and then I will highlight again.
S**A
I used this developer with Redken Shades EQ 8NA to tone my orange roots. It worked wonderfully. With the gloss, my hair looked the shiniest it has ever been. This is a great inexpensive dupe for the Shades EQ developer -- you get a lot of product for the price. Not very damaging.
M**A
Great Product!!! Why is it discontinued!?!? It’s gentle to my hair, smells good and works great! I don’t want to use a 10 Volume or higher on my hair.
M**E
I think a permanent wave damaged my hair, and maybe my scalp too because I've been losing hair. But I still want my hair to be a nice color, so I use this "10" volume developer with demi or semi dyes. I also use a bonding agent to repair my hair. So far, this developer seems to not damage my hair further while still making the dyes penetrate and "hold" well.
Trustpilot
2 weeks ago
2 months ago