

💜 Keep your blonde bold and brass-free—because your hair deserves the VIP treatment.
L’Oréal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is expertly crafted to hydrate and neutralize brassy tones in blonde, bleached, highlighted, and silver hair. This vegan, sulfate- and paraben-free formula combines hibiscus and purple dye to maintain vibrant, color-treated hair while delivering deep moisture. Ideal for professional-grade color care, it’s designed for use 2-3 times weekly alongside the EverPure conditioner for optimal results.














| ASIN | B07P7L1HFN |
| ASIN | B07P7L1HFN |
| Best Sellers Rank | #590 in Beauty ( See Top 100 in Beauty ) #80 in Hair Shampoos |
| Customer reviews | 4.5 4.5 out of 5 stars (64,966) |
| Date First Available | 14 July 2019 |
| Item model number | 071249395349 |
| Item model number | 071249395349 |
| Manufacturer | L'Oreal - Hair Care |
| Manufacturer | L'Oreal - Hair Care |
| Product Dimensions | 7.52 x 5.66 x 19 cm; 241 g |
| Product Dimensions | 7.52 x 5.66 x 19 cm; 241 g |
J**E
Good product
So far it’s keeping my blond the same and not brassy but i feel it makes my har a bit dry
W**A
Keeps the hair's colour
Very good
D**B
Good
Nice product
D**I
Left my hair soft and shiny.
Sulphate free Shampoo & conditioner. Color protection✨
B**T
Good product
Love it
L**B
Good for highlighted hair
Did not work on my hair as it is not bleached . But worked for my sister who has highlights
C**R
Good
Good product. We can’t find it easily in stores.
M**I
Great for highlights
Great for highlights the colour looks great after using it
M**A
Es bueno el producto
A**D
Removes brassiness in blonde and brown hair. Leaves my hair soft and removes tangles.
I**S
Great
Y**E
The L’Oréal Paris EverPure set is an excellent choice for those looking to care for blonde, bleached, silver, or highlighted hair. This purple toning shampoo and conditioner duo, free of sulfates, helps neutralize brassy tones while maintaining a vibrant, even color. Its gentle formula protects the hair’s natural moisture, leaving it soft, shiny, and healthy-looking. With a 4.5 out of 5-star rating and over 32,000 reviews, it’s a highly praised product for its effectiveness, pleasant scent, and salon-quality results at home.
K**Z
This purple shampoo works so well at keeping my blonde and highlights cool-toned and bright! I love that it’s sulfate-free — it doesn’t dry out my hair like other toning shampoos do. The formula feels creamy and smells amazing. I noticed a difference after just one use — my hair looked cleaner, shinier, and way less yellow. I use it twice a week and follow with a hydrating conditioner. Totally worth it for maintaining that salon-fresh blonde at home! 💜💫
Trustpilot
2 months ago
1 month ago