South Bay Board Co. - Inflatable Paddle Board Cooler - SUP Deck Cooler Bag + 4 Securing Clips + Mesh Storage Top Pocket | Holds 10 Cans + ICE | Fits most Inflatable Paddle Boards with D-Rings

This product is great for the fact that there are not many coolers that are designed to be strapped down to a paddle board or kayak. So it definitely gets points for filling a niche. However assuming you ARE using it kayaking or paddle boarding, it is going to be in the beating sun all day and the ice definitely does not keep a long time. It's about the quality of a lunch box style soft cooler, maybe a couple hours max and then you have a bag full of water. In today's day and age with Yeti and so many yeti rip offs, standards have been raised for what we expect from coolers. I would be happy to pay more for a similar cooler that straps down to my paddle board but stays cold for a full day in the beating sun. But as of right now that product does not exist, or I can 't find it if it does. Haven't decided if I will return this or not. I might try a yeti Flip 12 which has the attachment point loops on the front and back and see if I can make that work to tie to my kayak bungees. Although that is a $250 solution vs this $44 cooler, so pick your poison. Melted ice or a bruised wallet.

Product says it's waterproof. I had my phone and my clothes inside, zipped up tightly and my paddle board flipped for maybe 5 seconds if that and when I opened it up, it was full of water so my clothes were soaked and my phone was completely wet.

Keeps everything cold / hot and dry ..it’s very light weight not too bulky- fits very nicely on the board. Definitely can fit a lot of items in this case

I know this is supposed to be a cooler but it is such a perfect size and fits my board so nice I use it for everything including drinks. Yes I have flipped the board and it stayed in place just fine.

Flimsy material. Not insulated. But it fits well on my board. Not going to return it but really expected better quality