Is this just a little stack of cards on a plastic ring?

Hi There, Our cards are larger format than you may think (they measure 7" x 4.5" by 1") and they are high quality card stock laminated with soft-touch velvet coating on every single page (48 pages). So that means when you touch them, they feel different than normal paper or normal card stock and they won't rip or tear if your toddler gets ahold of them. It also means they are water-resistant too so they will last for many babies to come. Let us know if that helps or if you have any other questions for us.

Would this be worth purchasing for 9 month old?

The activities are divided up into sections for every 3 months of age ( Ranges are: 0-3mo, 4-6mo, 7-9mo, and 10-12 mo). So if your baby is 9 months, you'll be able to use about half the book now, and so it's your choice if that is valuable to you. There are certainly some activities in the 0-3 and 3-6 range that you can do with your 9 month old, but some of the earliest ones (like high-contrast cards, etc) may not too old for your little one, so you won't be able to use every single one, but we'd bet you'd still have some fun together with the older activities. We're also coming out with our Toddler Cards for 12-24 months in just a few weeks so we'll have something similar for the next stage of toddlerhood for you soon! Hope that helps!

Is this beneficial to purchase if my child is only 2 weeks?

Yes, in my opinion it is. This is a wonderful weeks by weeks description of what to expect. I have referred this throughout the first year of my grandbabies life. It is help me to know what to expect and evaluate. And it’s very interesting.

Are the cards inclusive of male and female pronouns? I’ve only seen a handful of the cards in reviews and they all refer to your baby as a she.

Hi Jess, Great question! We do, in fact, use female pronouns throughout our book. Why? We were advised by our editors to choose the "she/her" pronouns in the book to ensure that we stay grammatically correct and consistent with the reader. We had two teams of professional editors review our book and they both recommended that we either chose a female or male pronoun and remain consistent throughout the book-- instead of only referring to "baby" over and over again. And so we decided to choose "she/her". -> Our intention is that parents will focus on the developmental activities and adapt them to their child's needs and circumstances, regardless of how we refer to the baby's gender in the example/illustrations. Similar to how parents will digest research and interpret the things they find online to apply to their own situation or family. Since we started this company, we've had a handful of customers write in to ask this same thing and we explain it as we do above, and also offer them a full refund and to return the book if it wasn't what they expected. To date and we've only ever had one person choose to do so. While it may seem like a larger issue to an expecting parent before your child is born, our customers have come back time and again to tell us that the real value is the quality of the content and helping give them peace of mind and creative activities for playtime. Please let us know if you have any other questions. We're here to help. All the best, Lizzy

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