Directions Colour Hair Dye 88ml (Cerise Pink)

I've been wanting pink hair for a long time. Since I have dark hair, I went to the salon to get it professionally done. Unfortunately, the professional color didn't last longer than a month. My friend recommended La Riche to me, and I initially tried "Carnation Pink", but it was too pastel for me, and it didn't last for very long (my hair doesn't hold light colors very well). I decided to go bold with "Cerise", and I love it! I redyed my (professionally lightened) hair ten days ago and have washed it three times. There's been a little bit of dye on my pillow, but other than that, it's got great staying power. In the pictures: Hair loose is Day 2 of the dye job. Hair braided is Day 10 (today) of the dye job. Give La Riche New Directions a try if you want bold, beautiful hair.

Love their dyes! Unlike an previous reviewer, I have never had a problem with it bleeding onto anything. I stripe my blonde/white hair ( rather than a full head) and leave it on for 15 minutes (maybe that's the difference?), then rinse until the water runs clear, shampoo and condition. I use an old towel right after dyeing, but otherwise -- I have never had a problem with the color staining anything. I find on my hair it's vibrant for about a week and then starts to fade which for me is great because I change the color pretty frequently. (the color on the photo is Poppy Red).

My favorite hair dye so far! Very pigmented, color is true to what is advertised! Will dye your skin though, be careful!

AMAZING vibrant color! Tip I use instead of bleaching ( 1 cup or so of baking soda to remove all the oils from your hair for the color to dye your hair. Also, I add a tap of silk peptide to the color for added moisture to avoid frying your hair. I also, add it to my shampoo and conditioner)

This is a very very potent colour so cut it with white hair conditioner. Doesn't wash out too fast either.

Small container but perfect! No color down the drain with this one!!

This color is fantastic and lasts quite awhile! It's very pink, so it's not for the faint of heart! Would work well if you're trying to be Pinkie Pie from MLP.

I was concerned when I opened the package and saw such a small vial of dye, I wasn't sure it would do the trick. I blended in some color-friendly conditioner to stretch it just a tad. The resulting color is due to going over an old wine color from January, but I really like the effect. Even coming from overseas it arrived quickly (even faster than a US delivery I ordered a week prior, which hasn't even been shipped yet but they won't let me cancel it). I will definitely use this product again in the future. EDIT 5/11/2020: I have washed my hair exactly twice since applying the dye. I use dye-maintaining shampoo and conditioner and nearly all the color is gone. I'm very disappointed. I had such hope for this stuff. I have to knock my 5-star rating down.

8 years using this colour it is amazing not harsh on hair takes a while to come but its from uk and im in canada wait is worth it

Je voulais une coloration rose semi permanente pour faire des mèches roses, je suis servie! La colo tient très bien, ne sent pas mauvais et est très simple à utiliser. Par contre attention, ça tâche les mains. La première fois je l’ai fait poser 10 min sur mèche décolorée, et je me suis retrouvée avec un rose très flashy, pas terrible. Si vous voulez une couleur intense qui tient longtemps, c’est ce qu’il vous faut. Ça ne convenait pas trop à ce que je voulais, mais une fois dilué dans de l’après shampooing c’est top. Une jolie couleur pastel qui tient pendant 2 semaines environ. Le pot est assez petit mais en diluant on peu facilement le garder pendant 6 mois/1 ans. Je suis très satisfaite!

Directions usually works fine and lasts long but this particularly bottle didn’t, but I’d say that was a one off

Il prodotto mi è arrivato un giorno dopo l'acquisto, come sempre grazie all'ottimo servizio Amazon. L'ho comprato come prodotto Plus, con un prezzo ottimo, considerando che non è italiano e che è difficile da trovare nel nostro territorio, è un grosso affare. Come da nome, le tinte per capelli La Riche sono semi permanenti, quindi più si lavano i cappelli e più vanno via, in genere dopo 6/8 lavaggi e necessario rifarlo. Visto il genere di colore, per ottenere una buona riuscita, se non si hanno i capelli chiarissimi, è necessario prima decolorare. Io acquisto sempre colori diversi, per fare solo una parte dei cappelli, così questa dose mi dura per diverse applicazioni. Questo particolare colore è bellissimo e avendo i cappelli neri il contrasto è spettacolare e di grande impatto. Se vi piace cambiare spesso, se volete trasformarvi, questo farà al caso vostro.

it is being advertised as if you'll get it six times, i only received one tub. I want my money back