Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry

This is one of the top five business books I'd recommend to any CEO, Business Owner or Senior Leader. It's loaded with practical advice that can be immediately applied and it's well written. My only wish is that there was a Kindle edition as I would highlight the heck out of it and come back to the highlights. Victor, please put out a Kindle version!

This is by far the best book for CEOs I have read on: revenue growth, marketing, sales.I have a marketing undergrad and I am currently doing my MBA in one of the best marketing schools in the world and I can attest that this books provides with an clear big picture view of how to manage revenue. I am getting extra copies to send as a gift to CEOs of startups that I have worked with

This is one of those un-put-down-able books that one discovers infrequently. For a while now I have been an admirer of Victor Cheng's writings, his style and his logical explanations. This book further confirms my impressions.Supported by solid examples and a logical flow, this book lays a framework for identifying and building revenue growth engines. Once you build those, Victor shows you how to create extreme revenue, how to manage the revenue so generated and finally how to sustain such growth.Each of the three aspects are highly important and together they complete the puzzle. I drew some tremendous insights from the book which I have already started planning to put into practice.Such a complete, logical book could only have been written by Victor.

A small book with a powerful punch! This book was a very good review of what I learned in college about running a business. The problem is, I'd forgotten all the basics I'd learned about business!Having survived the recession in large part because of Cheng's book "The Recession Proof Business", the re-invention process he recommends pulled me entirely into a new business. This is why I wanted to read "Extreme Revenue Growth", because I know what a long runway it can be to get to from start-up to profitability.Watching every single episode of "Shark Tank" has helped me better understand his concepts of distribution and a sustainable competitive advantage, but I still love the practical examples he gives. This has been like a college education on MY business, all packed into one little small easy-to-read book.I tend to be a big-think kind of person, but a lot of the seminars and mastermind groups I've attended seem to be filled with survival-thinkers. I know I'm intended to build an empire while I'm here on earth (not work with one person at a time), but have you ever googled "How to build an empire"? It's literally impossible to find any good material on the nuts-and-bolts of how to do this.Reading this book is the first time I've known beyond the shadow of a doubt that I really can get my brilliance into the hands of 40M or more people who are just praying to find the answer they've been looking for. Just using one idea from his book increased my seminar attendance by nearly 600%! I haven't conquered the world yet, but the needle is moving in a big way. As he says, I've got aircraft wings on the side of my sportscar!

Overall a very great book on building a business and scaling it. The book was a short and simple read and quite actionable.

Book was recommended by Ezra Firestone and was even better than I expected!

Superb. Cheng's book is a must have for every business owner. His clear explanations and emphasis on distribution channels shows his grasp of business concepts.

Highly recommend this book