Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Kevin Keller is the authority in Branding. Great overview of the most important branding concepts

Arrived incredibly fast, especially before Christmas. The condition of the book was in line with the description. Happy to have the textbook for class. Thanks!

This is a phenomenal book with clear real world examples

Not only is text to speech disabled on the kindle version, but this textbook was digitized in a way that my phone's built in accessibility feature that reads phone text displays can't read. If you need text to speak, find this book another way as the kindle version is worthless for the vision impaired.

I received the book in perfect conditions

A good basic book

I buy several textbooks from Amazon for my classes usually because school bookstores will rip you off coming and going. This book was no different. Honestly, I didn't need it at all. Everything in it can be discovered on a scholarly search engine. The writing isn't particularly good, and nothing here is anything you can't find for free. Thank goodness it was cheap. (I got it just in case.)

Author chose publisher that restricts text to speech.

This new edition of Keller's Strategic Brand Management refreshes a tradition of providing the most encyclopaedic reference to the concepts that underpin branding and how they can be applied in practice. Don't leave home without it!

I highly recommend this book, it relates all topics concerning the brand and the way according to which we need to manage it. Book from gold, do not hesitate to buy, if you want to improve your brand performances.

Really good book.

Love the book but I do wish that the print was larger. As a big book I tend to lay it on the table ri read as it’s a bit floppy and big to hold. Laying the book down means the print is fiercer away so if the font was bigger that would make it more enjoyable to read and less of a strain on the eyes. Still a reasonable size overall.

This is a very helpful book for marketers. Especially when I didn’t major in marketing in Uni. As a media graduated marketer, I found this book very informative and easy to digest. I read it on kindle app so I can mark all the useful sentences.