Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

Ok, the agricultural analogies seemingly never end in the book, and are candidly overdone. However, the basis of developing a long term strategy for building a strong IP portfolio is well described and necessary in the current economy. The book is getting dated, but the principles and framework are solid places to begin building your IP portfolio and strategy.

Is innovation a tool in your arsenal for creating shareholder value? Should it be? Do you know where to start?Andrew J. Sherman's latest book, "Harvesting Intangible Assets: Uncover Hidden Revenue In Your Company's Intellectual Property", provides a useful framework for thinking about how to leverage your organization's intellectual property to create value. Sherman has written several books about growing vibrant, healthy businesses - this could be his best one yet.Sherman does a great job of outlining how to create a strategy for innovation by leveraging your organization's intellectual property. Before concluding that innovation is not relevant to your business, first consider the possible impact of existing and emerging competitors on your future business success. Then check out the practical suggestions Sherman provides about where to look for creative ideas to leverage your existing products, services, and methods of doing business. Read it carefully and you can't help but find ideas that you can adopt to enhance the value of your business. (If you're a road warrior, you can even read it on your Kindle, iPad, or other e-reader!)But good ideas are not enough to assure success. In my experience, execution, or the ability to implement, is a critical element of success. Sherman addresses the importance of implementation head-on. He effectively describes how factors such as leadership, organization, compensation, processes and systems can be integrated to realize the benefits of innovation. In addition, he discusses the challenges our education system faces - and must resolve - if we are to create the skills and curious minds needed to sustain innovation in the future.The book concludes with a handy list of resources you can use to gain further information and insights to leverage your organization's intellectual capital.If you're looking for ideas to stimulate your organization's growth and increase value, check out "Harvesting Intangible Assets: Uncover Hidden Revenue In Your Company's Intellectual Property".

Andrew Sherman's book, Harvesting Intangible Assets, is a must read for any IP (Intellectual Property) user, engineer, R&D engineer, patent attorney or consultant looking to energize their ideas, processes and approaches for creating and/or acquiring IP while maintaining and creating a culture of innovation. Giving analogies and stories learned from farming with his father, Morris Sherman, Andrew Sherman applies simple and compelling approaches to make the reader think; two of these include looking at your product/IP/inventions as a tomato for finding new methods on a "go-to-market" strategy and challenging the reader on ways to create an innovation-driven and leadership model with questions on how to make a difference. Sherman's models continue through out the book, including noting the four skills and functions within an "Intellectual Capital Agrarian Team". It describes what's needed to reap the benefits of a good harvest: 1) What comprises a good LAND OWNER, 2) How to create and foster the PLANTERS, 3) What does it take to be a good HARVESTER, and 4) Why you need to solid and predictable FARM MANAGER. The examples and content are outstanding. So if you're looking for that one book to guide you on how to find IP & processes to drive growth with innovation, I'd encourage you to take the time to read Andrew Sherman's new book.Joe Dury, DirectorIP & Semiconductor Practice LeadKalypso, LP

I had an extraordinary experience reading this book for it It served a purpose unexpected. As I read Andrew's book I got his message very quickly, but being a loner /inventor type, I felt I had no great organization from which to mine. I thought further on this and realized I have already been mining my own life experience for gems to build upon, but then saw I only dug into the pile for the best/smartest examples. Was that all there was? Are there other ideas,dreams that can be pulled out of me? I began to walk my life for the many misses, searching for moments of failure,the moments not used well and those ideas I felt with passion but succumbed to "it won't work thinking" or not the "right timing" for various reasons.As I meandered through almost 35 years of buried debris,I saw the gems of learning.Some seemed very much alive insisting they were not the failures I remember--but the seeds I planted now ready for harvest decades later. How many others could mine their own lives for long ago planted seeds? I intend to share this book with colleages who have also left their "failures" hidden behind.Perhaps they will discover also the treasure. Thanks Andy

Excelente producto

Nothing new here just recycled ideas most of us have come to know already...