42 Rules for Applying Google Analytics: 42 Rules for Applying Google Analytics

This book is okay, but it's for beginners. And it's written without any twist, kind of dull. The best thing about it is that it is stort, compared to other books about Analytics

42 Rules for Applying Google Analytics by author Rob Sanders is the perfect book for new webmasters or those with experience like me that find Google Analytics confusing. This book is an easy-to-read guide that is the opposite of other bulky, complicated books by other authors.The 42 rules in the book are separated into the following sections and include thirteen figures:Part I Preparation: What You Need to Know before You BeginPart II Monitoring: What You Need to Focus on to Make DecisionsPart III Reporting: How to Get the Information You NeedPart IV Reading: Specific Action Steps to Help You Optimize the DataPart V What Now? What to Do with the Data Now That You Have ItThe author teaches readers how to discover who is visiting your site, where they come from, how long they stay and what they do during their visit. I found the explanation of Google Analytics jargon particularly helpful because you can't understand the data if the language is foreign to you. Also included is information on preparing your website for traffic with the best content and well researched keywords.I have used Google Analytics for years to measure website traffic but I found much information in this book that I was not aware of or did not understand. If you need help with Google Analytics I highly recommend this book over using the member run forums offered by Google where much misinformation and daily flame wars are waged. For a reasonable price you can purchase 42 Rules for Applying Google Analytics and keep it on your desk to refer to over and over again.