Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz

Growing out my gray with lengths that were still auburn. I bleached and then started using a very expensive blue shampoo that I was given. This Nexxus purple shampoo blows the other one out of the water! Hair feels soft and healthy after using Nexxus, not dry and lifeless after using others. After the first shampoo, the brassiness and yellow were diminished significantly. My hair is actually turning platinum. Will upload pic later. Great stuff. Highly recommend.

Hands down works as advertisedTurn my yellow blonde to platinum with no purple residue. Such a great product. My hair feels so healthy and has a lot of volume. It definitely does not dry your hair out. If anything it makes it feel alive

The media could not be loaded. This has been the best purple shampoo that I've used. It doesn't make my hair crispy, and takes away the orange nicely. Here's a photo of a 613 wig and one I rinsed with the purple shampoo. If you put a lot of the shampoo on the hair it will go silver, but make sure you make it even coverage and rinse well or you can end up with some strands toned more than the other pieces. Plus, smell is nice and not chemically like some other popular one. It's thick and not runny, so helpful to mix it up in your hands before application.

Good product for brightening hair, I didn’t see results within the first wash, but within multiple uses.

The best purple shampoo you will find I have been using purple shampoo as a beautician for the last 2 years and I have found this is number one and I order it here on Amazon it's cheaper but it is the best. Hands down number one!

This shampoo does its job, it keeps your blonde looking bright, other than that it didn’t really benefit my hair in any way. There was no change or improvement in softness, or health of my hair. If anything I felt my hair was lacking moisture and shine after prolonged use. Smell is mild. I’ve moved on to using a better product.

Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase.

Only shampoo I use for my white hair. It keeps my hair soft and bright white. It’s worth the price for the results you get. Try it but remember everyone’s hair is different. You just have to find what works for you.WARNING: Make sure the cap is snapped shut when you stand it upside down in the shower. I lost about half of a new tube last year. Then I did it again yesterday. 🙄