What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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🎯 Own your shade, own the room.

UNISEX APPEAL - Designed for everyone—because great hair color knows no gender.
VIBRANT CHESTNUT BROWN - Stand out with a deep, natural-looking color that turns heads.
TRUSTED L OREAL QUALITY - Backed by a global beauty leader ensuring salon-grade results at home.
COMPACT TRAVEL FRIENDLY - Sleek packaging fits perfectly in your beauty arsenal, wherever you go.
ULTRA LIGHT CREAM FORMULA - Effortless application with a featherlight 10g cream for precision and comfort.

Preference Medium Chestnut Brown by L'Oreal Paris is a premium unisex hair color cream delivering a rich, natural chestnut brown shade. Packaged in a lightweight 10g cream format, it offers easy application and salon-quality results in a compact, travel-friendly size.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

KSh17975

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Kenyastore

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The delivery time was excellent, and the packaging was secure.

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Manufacturer	L'Oreal
Package dimensions	16 x 8.9 x 5.8 centimetres
Package Weight	0.25 Kilograms
Item dimensions L x W x H	6.1 x 9.1 x 15.7 centimetres
Item weight	0.01 Kilograms
Brand	L'Oreal Paris
Colour	Brown
Format	Cream
Volume	0.1 Fluid Ounces
Item model number	071249158289
Product Dimensions	6.1 x 9.14 x 15.75 cm; 10 g
ASIN	B002LKCMJO

Preference Medium Chestnut Brown

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