Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions 2nd Edition

I promote events and I'm always looking for new twists or ways to think. This book so far has been good, though I think that based on ways to digitally advertise which change with the wind it is a bit dated. However, humanity is the same so the principles discussed inside remain valid, you might just have to apply them in different ways as we move into the unknown future.

Great item well described

I gave this book 4 starts because most of the useful information is directed for UK events. Some sections can be used and applied in the US, and it covers different tasks of the events and festivals planning process but most of the information is very basic.

Bought this thinking it was an American print. This is illegal to sell in America then why was it sold on Amazon US?

This is a super informative book. It's mostly geared toward marketing for big budget and commercial events, but it has a lot of information that can be applied to smaller events. I wish there was a book like this devoted to small community events.

had to purchase this for class. had all of the content needed to learn about this topic while taking the course

Ebooks are the new thing with school. Why pay hundreds for a book that you will only use for a couple of months. This saved me lots of money. Thanks.

great condition