Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

I got the Kindle version of this book. The ONLY reason why I would hesitate on giving this 5 stars is, it is difficult to use in the classroom setting because the Kindle version does not include page numbers, however it is not difficult by any means to navigate this book as long as you know the chapter/section you should be studying from.The book is a very simple structure to read: It gives an overview, the format and examples for every type of media writing included (everything from news releases to pitches to media kits). This book includes several graphics for examples of the different types of writing and formatting of documents and types of media which makes it that much simpler to understand.I would say, if navigating books on your Kindle is easy for you, buy the Kindle version as it is much cheaper and instant gratification. If you have trouble with eBooks, the print format is set up the exact same way as the Kindle version book, so there is no difference aside from the print version has page numbers and the print version can be more expensive. However, it seems the Kindle version is now the same price as the print version, as I paid $32 for my Kindle version in Jan 2012 for this book, and it is now $82.50 in March 2012.One side note: The two previous editions of this book are exactly the same as this one aside from one chapter one social media, so if money is an issue, I'd say buy used or an older version.Straight from the words of a college student, yo.

A lot of the books that I have to buy for my classes feel like they say the same basic things. Most of what I feel I've learned in the past has come from lectures, not the books, so I've had no problem trading in the books at the end of the semester.This book is a God send, though. It is everything that Ad/PR students and professionals need. It talks you through essentially every kind of material you could ever need to write. They provide completed examples as reference and make it actually impossible to mess up by talking you through each step and section.This book is undoubtedly a fantastic reference that I would recommend to anyone interested in Ad/PR. It is definitely not just a textbook - it's a lifesaver!

Purchase for college course requirement. Excellent quality. Fast shipping. Will buy again.

This book has great content, my only beef is that the kindle version doesn't have pages numbers, which makes it hard to follow in class and even the book and is more of an inconvenience than I thought it soils be.

Written in an easily accessible manner with practical, straightforward advice. I can see this on my own reference shelf for quite some time and encourage my students to hang onto it as well.

This is another academic textbook that has relevant information but is overpriced for its content. This pattern with dilapidated and semi-dilapidated academic textbooks that seem to lurk on many professors’ syllabi. If you’re an educator strive to recommend books outside the parameters of academia but still do the job (e.g. How to Win Friends And Influence People by Dale Carnegie, Mindset by Carol Dweck, to name a few).

College book for a class.

I purchased this book for my college class...and bought it with prime shipping. However, now it is taking 3 weeks to ship and am struggling in my class without the book. Thanks amazon...