wet n wildPhoto Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

Love this! This foundation is as good or better than foundations that I have spent a fortune on looking for a good foundation for my mature skin. I am 61 years old and needed good coverage without a heavy, caked, or creased look. I couldn't be happier. I apply to areas with my fingertip that need extra coverage and then swipe on and blend with a brush, following up with extra coverage with my fingertip again. I set it with some expensive mineral foundation that I bought that was supposed to be for mature skin but didn't give sufficient coverage. Thanks for a quality product at an unbelievable price!!!

This was the find of the year for me. I don’t always think buying the most expensive makeup just because you can is what you should do. I happened on this and ordered it in two shades. This foundation stick is smooth and covers nicely. It does not settle in your fine lines as I’m 54 and have a few. (I also started using wet-n-wild cream concealer, contour and highlighter) This foundation stick creams out nicely with a brush or a sponge. I’ve noticed it’s wrinkle resistant which is brilliant. This is a very affordable makeup for anyone

I was a longtime fan of the Max Factor Panstik makeup and wore it for decades before it was discontinued in the US. When I couldn’t get the Maybelline stick foundation I had switched to, I decided to give this Wet n Wild stick foundation a try.The formula feels drier to the touch compared to Max Factor and Maybelline, which made it less smooth and more challenging to apply evenly. It takes some extra effort to blend it out on the skin. That said, the coverage is decent once you get it applied properly, and it holds up fairly well throughout the day.Overall, it’s an acceptable alternative if you’re looking for stick foundation on a budget, but it doesn’t quite match the ease of application or creamy texture of the others I’ve used in the past.

Cheap, and it's the right color. It lasts all day! I wish my local store still carried this, but I was glad to be able to order it, at least! This little tube lasts me a long time, too! It's got pretty good coverage, and I can even out my skin - my lower face is much more red than my neck, but when I wear this you can't tell.

Came damaged, very thick and yucky

Blends in well with the color of my face! Don't need to cake it, just lightly icing your face. Caking it makes you look like a girl on the corner, but if you do it lightly, you will look like a runway model... Great size. Great Quality.

This foundation is natural looking and has a beautiful coverage and for the price it compares to any high price make-up sold!

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