No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World Paperback – August 7, 2012

I've got books- lots of them- about copywriting, advertising, and marketing. Many of them are classics, written by such greats as Olgivy, Capels, Sugarman, and, yes, even Dan Kennedy.But, none ever grabbed me by the shirt collars, and shook the hell out of me like this one did.Follow the advice in this book, and no longer will you have to dial for dollars, deal with unreasonable customers, or spend hour, upon unproductive hour, chasing a commission.Instead, They are chasing you. You're setting the standards and calling the shots.Imagine turning down prospects because THEY don't meet your requirements.Get this book, and get a stack of legal pads. STUDY the information in this book as if your future depended on it, because it does. I know I am.Wait! (FACEPALM) What am I saying? Forget what I wrote above.Don't buy this book; it's horrible. Worst advice I ever read. Keep doing what you're doing. Don't change a thing about how you do business.

Great book with lots of great ideas. Mr. Kennedy never disappoints. Highly recommended. I think any business can benefit from this book.

I reviewed this book at 5 stars, the reason is somewhat sentimental. Being 56 years old I can remember from my childhood quite a bit of what Dan is sharing in this book. People were cut from a different cloth back then meaning their heart felt genuineness and care to put forth the best service or product was paramount, delivering outstanding customer service and knowing their customers by name and the names of their children was the standard... which naturally built equity. It's amazing to see these values come full circle. The book is more than worth the price, no doubt. Thanks Dan now I can continue to incorporate my old school values with a contemporary spin.

Very great concepts, litterally you can get all concepts for trust based marketing with few practical examples and tactics included

Just when you think you're doing "OK" in your marketing strategies, Dan Kennedy helps you bring it all up to the next level. I would advise anyone who sells 'one-on-one' to get this book. I will not only advise you on the best / knew strategies on how to help your closing percentages, getting more clients, examining your referral strategies and most important, follow-up techniques.The best thing you can do for your business is to order this book.... this could very well be the best $14 you've ever spent on your education!!!

I receive this book on Thursday, started reading on Friday and finished it Sunday afternoon; I couldn't put it down. I've read most of Dan's books and think this is one of, if not THE best one he's done. Matt Zagula's real world examples and strategies help tremendously. I have six pages of Action Item notes. I got more out of this book than I did the $10,000 Trust Based Marketing Workshop of Dan & Matt's I attended, and that was very good. This book is GREAT!I HIGHLY recommend this book to anyone where increased trust will help you grow your businesses successfully (that's EVERYONE).

Full Disclosure here. I've been a Kennedy student for nearly 20 years. Having read every book in the No BS series (several times usually with note pad and highlighter in hand) I was expecting to find in Trust-Based Marketing what I have received from the other books in the series. A handful of valuable and useful new information and ideas and also a good kick in the pants for motivation. I'm amazed the content of this book is SO MUCH more. For my use this book is proving to be the finest in the No BS series. Incredible content. Thanks Dan & Matt!

Like all of Dan Kennedy's books that I have read, this one delivers the goods. Although Dan had a partner helping write this book, it is still written with Dan's no-nonsense straight talking style.Fans of Kennedy's other books will see his themes continued in this book -- don't B.S. your customers, calculate their lifetime value to your business and treat them accordingly. Earn their trust with super service, honesty, and plain old appreciation (rare these days).An excellent buy if you want to stand out from the competition... and you're willing to work.