The B2B Marketing Revolution: A Battle Plan for Guaranteed Outcomes

I just finished reading Lori Turner’s latest book, and it’s a must-read for anyone looking to level up their marketing game. Lori’s writing style is both engaging and insightful, making the concepts not only relatable but also actionable.I read this book in just two days during my travels—it was so addictive I found it hard to put down! Lori’s use of terms like “war room” and “battle armor” really captured the intensity of marketing strategy, and the examples she used were not only entertaining but spot-on.As someone working in e-commerce, I was looking for new ways to boost sales through a stronger marketing strategy. This book gave me the exact tools I needed to move from a “let’s see what sticks” approach to a structured, strategic method I can use to drive real results.Even though the book is geared towards B2B marketing, the principles translate seamlessly to B2C. I’m excited to apply these strategies and can’t wait to see the impact they will have.If you’re looking for a book that’s going to shake up how you think about marketing, this is the one!

I just love this book! I learn well when an author provides real life examples demonstrating how their strategies and tactics can be applied in the everyday work world and this book is chocked full! Lori Turner-Wilson is an expert and she’s written a book full of practical information … even if you use a third party marketing firm … maybe especially if you do … this book can help you focus your energy and effort into what really matters in leveling up your marketing. I can’t wait to ask some of the questions she poses to my in house marketing team. And if you are responsible for developing your own marketing plans, it will save you so much time and money. Buy this book now!

Each chapter is packed with data driven strategies and tactics for marketing strategy. I don't know that I've ever put into practice the advice from a book so immediately as some of the points within this one, and I'm not even finished with the book yet!I kid you not I was on a meeting the next day bringing up points from the book - it's that good.

I highly recommend this book to anyone interested in using marketing for B2B sales. Very useful and practical information. So helpful to have best practices and KPIs to make sure your spend is best used. The proven 12 battles framework for generating guaranteed marketing outcomes is a helpful framework. Highly recommend.

We now live in a world where labor is viewed as numbers and KPIs, and this book shines a light on how the practices that affect hundreds or thousands of individual workers can be boiled down to numbers. This author has a history of business practices bereft of morality or humanity. Scary to imagine anybody would take advice from these writings and put them into practice at the expense of their workforce.

This book is a step-by-step guide on how to create a marketing strategy that drives ROI. It’s backed with case studies, research, and years of experience and expertise by the author. Add this book to your marketing/business/B2B toolkit — you won’t regret it.

Great book in the business to business arena! Loved the new proven strategies presented in this book that have worked for the author’s clients. The book was upbeat, positive and fast paced. I’m loving it and I’m only halfway through!

For the busy CEO and leadership teams who want an easy & practical primer on KPIs for marketing strategies and tactics to drive sales.