No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

Very informative

I had no idea that when this book arrived that it would change the way I view my overall marketing. This book is jammed packed full of common sense, easy to facilitate techniques and strategies that were right in front of me the entire time. Don't miss out... Order it now.By the way, Dan Kennedy's books are addicting. I own 12 of them, I can't seem to wait for his next ones each year.... I have make a consistent 6 figure income for years, 100% due to Dan Kennedy's techniques.

To be honest, I have every book written by Dan Kennedy. Some of them tend to be rehashes of something he wrote before. This is new material, and it couldn't come at a netter time.More people are now 40 or older than are under 40 years old...and that age is rising.Boomers have the real buying power now, and this book is written for marketers who want to capitalize on that fact. It covers everything from what appeals to Boomers to what makes them buy. It covers what media they buy from, and why they are willing to pay more than younger buyers.This book is like so many more of Kennedy's...it has other contributors. But the contributions add to the value, not pad the book.Yes, this book is promotional in that it has an offer or two. But it's a book on marketing to Boomers, isn't it? Without an offer, it would be cheating you of the experience.Read this book with a highlighter, you'll need it. Like all Kennedy books, this one is dense with actionable information you can use today.If you want a book on marketing to the single most profitable demographic in the country, this is it. You just hit the Motherload.Buy your own copy, you can't have mine.

First, I'm going to get the bad out of the way:The Bad: It's a sales book, not meaning teaching you how to sell, but selling to you Dan Kennedy and related authors programs - it's repetitive of many of his other books.The Good: It's still a great book for thinking about the issues and coming up with ideas in a more defined manner. I think this is one of the best in the No B.S. series.If you sell, buy the book, it's low cost with a lot of great information. Value for the dollar it's a "no brainer" as they say. Just remember that it's also a "sales" book - meaning trying to sell to you and you won't be disappointed. If you expect it to be 100% real content, you will be disappointed - I went in knowing what to expect and have used at least 15% of the material in the book while mentoring others and in my own offices.The book has some great statistics and I like the fact that it defines the group at the "Leading Edge" Boomers and seniors, rather than all boomers and seniors. The examples are good and the reading style is enjoyable in a laid back, but informative way.4 Stars - a weak 4 stars, I felt 3 was too low considering the current nature of the material (it's up to date). If you read this review in 2 years from when this is posted, consider this a 3 star review.

Like the way Dan Kennedy tells it like it is. And his marketing genius shows up again in this excellent book that nails the way to market to Boomers.

Half of all dollars in existence in the US belong to Boomers. They are where the money's at. And Dan Kennedy meticulously breaks down how to market to this gold mine of potential clients.

You can be sure anything Dan Kennedy writes about is well researched, spot on, accurate, relevant and leaves you with more value than could be decently expected from a single book. I've been to full day seminars that offer less value than Dan Kennedy books. Buy it, read it, read it again, highlight the bits relevant to what you're doing, dog ear the pages, just get it, you won't regret it.

Dan Kennedy's books are simply the best. This book is no different. Dan often says "You have to Enter the conversation in the mind of your client" That is what this book does. He shares the secrets of what boomers think, want, value and will buy. If you are trying to understand what to sell the boomer market...this book is a must read.

Our company is target the Boomer market.Read Reading this book has saved me hours and hours of research. Highly recommended.

I did not learn anything new. Disappointed for wasting my time and money and buying this pile of complete rubbish

If you're looking at marketing the boomers and seniors this book nails it right on the head. Like all of the BS books he gets right to the point and makes lots of valid points that makes me repeatedly return to this book as a reference whenever I'm stuff for marketing ideas.

I read more books in this serie. And I love this one for pointing out so clearly, how to market to boomers and seniors. The No BS is part of Dan's style, and I like it. The book provides good tips to implement straight away, and also gives food for thought to enhance your own concept.Definitely aimed at businessowners and entrepreneurs who take marketing seriously.

I don't need 20 words to say that all of Dan kennedys books are amazing.Every page packed full of top quality business transforming material