How to Sell Anything to Anybody

Yes, this book is nearly 30 years old, but timeless material is in great abundance. It's still relevant today. Joe's straight-talk style is so easy to read, you'll probably fly through this book in one sitting. Joe presents real-world actions that made him a world-record salesman.The first half of the book focuses on your attitude and prospecting. Your attitude...most importantly about yourself...is the foundation for being a great salesperson. Joe addresses this topic first and then discusses prospecting strategies. The second half of the book focuses on how to interact with your prospects in the actual sales environment.As such, this book is as much inspiration as it is instructions...and that's a good thing. If you don't get yourself in the right frame of mind, none of the other stuff is going to matter. Joe's own story...if you don't know about it, do a quick Google search...is motivating in its own right. As Joe mentions often in this book, he wasn't born a great salesperson. He's a self-made man, and he's still learning just like the rest of us.Joe tells you "the most important point" (p. 57) is remembering and acting upon the principles of the Law of 250 (Chapter 5). Prospects and customers are a salesperson's lifeblood, and each good salesperson must accordingly treat all prospects and customers with appropriate reverence.Not surprisingly, Joe stresses persistence ("...throw enough spaghetti on the wall, some of it's got to stick" - p. 69) and extraordinary efforts to cultivate repeat business (pp. 97-100). In Chapter 18, "Winning After the Close," Joe makes you take notice that there's still plenty of work you must do after you make the sale. Follow up with the customer and keep in touch. Also, be sure that you employ the "spending that more than pays its way" (p. 222) to make lasting impressions on past customers that will have them-and their 250 friends-coming back to you again and again.Because this book is so accessible and the concept of "sales" permeates so much in life, I strongly recommend this entertaining and educational book to just about anyone.

I bought this book for my husband who started a new role in sales. He likes the book so far and says that it has a lot of valuable insides. I am happy that he likes the book. It is really easy to read. 5 stars.

I read the negative reviews and some say that he keeps relating back to selling cars. Well obviously, that’s how the man got the title “worlds greatest salesman”. In my opinion, this book was fantastic. It was filled with non generic information and things that could actually help you. I feel like the people that didn’t get anything from this book are the people that are looking for a simple way to get rich. That’s not how this book works. He gives you info on how he did it, and it gives you ideas, at least that’s what it did for me. I would recommend this book, and if you’re wondering, I detail cars professionally and I still got ideas even though my profession is nowhere near selling cars.

I love this book because I had so many ideas but I didn’t know how to approach them in the correct time line to be an amazing seller. He summed up everything and it wasn’t crazy. Basic to the point and honest!

Joe did a great job of not only reminding you of the obvious things that you probably DON'T already do, but he did a good job of adding new ideas to what you should be doing. I think the book was also worth the price you pay for it.The only downside for me was that I found it to be a little difficult to apply outside of what I would call the individual sales market. If you want to get better selling automobiles like Joe, or any other product or service for which you sell one account at a time, this book is great. However, if you're looking for a way to sell to the masses, like providing a service on a website, then there may be other books out there that are better suited for that. I think I made a mistake in that I was probably searching more for a book on "How to Market Anything to Everybody".Hey Joe, if you ever write a book on Marketing to the Masses, let me know. I'll buy the first copy.

I loved reading about his life and his love of exceeding negativity to persevere thru the storms. It's produced.the best salesman since Danny Kay tapped his shoes in the ladies lockerroom..

Gives you great insights on selling!