SEVENHair Care Rinzu Helio Violet Shampoo for Women & Men with Green Tea & Amino Acid, Purple Shampoo for Blonde Hair & Brassiness, Sulfate + Paraben Free, Cruelty Free, Made in USA

My hairdresser uses this on my hair at the salon. I bought it because my hair feels so soft when I leave the salon. This shampoo is clearly not the reason my hair is soft. A lot of purple shampoos can be drying though. Regarding keeping my hair bright blonde, Redken’s purple shampoo is much better.

Got this yesterday. My natural hair is really dark and has tons of red in it. Been using purple shampoo for years but this is hands down the best. My hair gets horrible brass and yellow a week after I have fresh color done. 1 wash and I’m convinced. Ordering the conditioner today and a back up bottle.

My salon was instagramming the crap out of this stuff so I got it on amazon & can see why. Honestly one of the best shampoos I've used ever, let alone purple. My hair is soft, shiny and less brassy with every wash.

This is the best conditioner and I bought the shampoo also. I am hooked and I have tried everything❤️

This stuff is amazing! Seriously best toner shampoo on the market! Buy it, you wont regret it! If your hair has any orange too it this will be your remedy!! Recommend!!

Love this shampoo. This keeps my highlights from turning brassy and smells delightful too!

It's nice and does help tone, but dries my hair out too much. Cant justify the price.

Smells amazing and does a great job with toning the brassy, orange tone blonde hair can get.