Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

I purchased this book a few weeks ago but just have not had the time to read it. Since I habitually have restless nights, I usually picked up a book from my stack on the night stand to have a remedy to cause drowsiness. Usually reading books can help me clear my mind. Hours later at 4am, my mind was racing as I was reading of all the things I can do to create a community of advocates for my small business.This is a fantastic playbook for word of mouth that is enjoyable to read and easy to understand. It demystify this area of organic marketing for so many of us that are "traditional marketers" don't really understand. The playbook is filled with examples of what can go well and what can go wrong at every turn.No matter what size is your business, this playbook has an implementation approach that is right sized. It doesn't matter if you have big data, little data or no data. There are still options of what you can do to create an authentic experience of your brand and business.After reading this fun and entertaining book, you have the knowledge to be the architect of your own brand conversations. The playbook helps you figure out why, who, when, what and where. It makes me want to go out and take charge of the day as soon as I get some sleep.

First of all, easy to read. It is most of the time important for me :). The book guided me to understand WMM which was new to me. I recommend the book to people who are struggling to turn around a brand which is currently showing poor performing. Once product has average quality, it becomes the game who know their customer.

FIZZ is a nice addition to my business book library. I’ve known Ted Wright for many years and value his perspective. His book shares the Wright way to craft a talkable brand story. The gist of FIZZ is a talkable brand story begins with great insight which fuels creative ideas but only when the story is told with an authentic voice will it connect and spread with the intended audiences. If you are in marketing, I suggest you get smarter by reading this book.

I give this book as a gift to my entrepreneur friends. It's a great read to change your mindset on how to advertise via word of mouth by giving certain bites to select people for the best results.

this book is really genuine and comes from the heart of Ted. I loved it and learned so much. I recommend it to any one with a small business.

Word of mouth marketing seems like an obvious thing but it just doesn't happen as easily as one would think. I really love the stories and ideas the author shares. If you are interesting in brand building or target marketing this is a great read.

Well-written and compelling. The author is an expert and it shows.

Very well done overview of WOMM for small business owners who want to understand it better, like myself. I wish it had more for small businesses but I understand the authors company work only with companies with gross sales over $2 million.

Great concept. But the author does not reveal his 'secret sauce' in depth since that's his bread and butter, his idea. As a marketer myself I would definitely speak to these good people to explore the opportunity of working together.