Chasing Cool: Standing Out in Today's Cluttered Marketplace

Not worthy of it's cost. It's just another story telling book. In every chapter you might get a tip or two.

Seriously excellent read!!

This book when broken down and despite its topical title is ultimately about how to build your brand and image in an environment where the old methods of media communication no longer work, especially with younger buyers. In many ways it is a mix of many of the messages of Gladwell's "The Tipping Point" with numerous hard examples that "cool" is a result of long term investment and not just luck based on a latest trend. The examples of Quicksilver and Grey Goose vodka among others make for a fast read but the mix of text, quotes (some with OTT photos) and the authors' own personal text sections make for a very "cut and paste" style book.For UK readers some of the US examples are hard to relate to, but a breezy read with some interesting observations along the way.

This book is for a class that I have, but it's been a good read. Very practical and applicable to the Public Relations world. And it's not boring.

this is woody at the early age , fresh , new , fantastic material - one of my favorites