365 by Whole Foods Market, Instant Coffee, Dark Roast, 3.5 Ounce

Good taste! I keep in freezer for company!

I literally did a taste test, comparing this coffee with a local store brand. The 365 Whole Foods brand was clearly such a great flavor, that I’ve never bought any other brand of instant coffee ever since. It’s 100% Arabica beans, Vienna Roast.

Good tasting coffee for instant. Good price

Subtle flavor but a good value for what you pay. If you are new to instant coffee, I would recommend. Love that it is organic. Quality is good but I have found better for a couple dollar more. Smells great and def has enough caffeine to wake you up in the morning.

If you like Amazon’s brand of instant coffee, the happy belly one this is right up there with that since the happy belly is always out of stock!!

Tastes like burnt coffee. Wayyyyyy over priced. Not worth it. They increased the price again. Yeah., I’m done.

Happened to find this searching for Juan Valdez. Juan Valdez is dollars more expensive on Amazon than off the shelf price at Walmart which is just a few cents more than Whole Foods 365 instant freeze dried. Ordered a jar to try 365. Tastes very close to Juan Valdez but a bit more bitter or maybe darker roasted. Will stick with Juan Valdez off the shelf at Walmart.

An affordable option for instant coffee that doesn't suck. Sure, you can spend more on imported instant coffee, but this version seems to me to have the same taste and consistency of the more expensive European options. Just heat some water, add the amount of instant that suits your taste and enjoy.

if you follow the coffee to water proportions correctly i.e. 1 tsp to 250 ml, then this tastes and feels like drip coffee. because it is not in powder form, you can still feel the oiliness as you would with drip coffee. not bitter at all. has a good kick. my partner's a heavy coffee drinker and he couldn't tell this was instant coffee.

Fairly priced and excellent taste (for instant coffee). 'nuff said. :)

I ordered this after reading the positive reviews and being somewhat chronically disappointed with the poor instant coffee choices in Canada, they are all pretty bland and some downright awful naming no names. In desperate need of a good instant coffee I ordered this one. Its ok, not brilliant, but does have a better more mellow taste than the usual instant coffees and very little aftertaste - in my opinion no way as good as the Douwe Egberts, Cafe Noir etc that one can get in Europe, but it will do if you are looking for a hot coffee. I wouldn’t say it is perfect, and I don’t think its worth ordering it on a regular subscription, I also think one would get bored of it quite quickly and there is nothing that special in the taste either.

I bought this based on the good reviews and I concur with them. As someone who severely dislikes instant coffee, this one is not just tolerable, but in fact likeable. Caveat: I have only used it to make Dalgona coffee to date. General coffee preferences: mild to medium roast, drip or pour over, black with sugar.

When I’m in a rush, I drink this in the morning. Taste great and rich