Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2026 Marketing - Social Media, SEO, & Online Ads Books)
Product ID: 733733743
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2024 Updated Edition Learn Google Ads (AdWords) in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising. Updated - Fully updated for 2024 - coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as 'Performance Max.' Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise Your Business on Google without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success. Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords! The #1 Bestselling Workbook on Google Ads Advertising for Your Business Jason McDonald - written by a successful practitioner of AdWords. Just Google 'Google Ads Expert Bay Area.' Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents Google Ads Basics - the basics matter, so begin at the beginning. Google Ads Gotchas - identify and fix the six main 'Google Ads Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The Search Network: Organization - organize your Search Network campaigns for ease-of-use and maximum effect. The Search Network: Ads & Bidding - write "attract / repel" ads and learn how to bid for highest ROI Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Shopping - Shopping Ads on Google including the Google Merchant Center. Metrics - Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper. Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords Check out the other Google Ads (AdWords) Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, Google Ads for Dummies, AdWords Secret Hacks, - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for AdWords advertising 2024. Plus they're OUTDATED. This Google Ads book is listed as one of the best books on Google Ads 2024. Review: Practical Gude - Google Ads has changed so much over the years. It’s hard to keep up! Here is help! Jason McDonald’s books have become my go-to for practical, down-to-earth guides when working with internet marketing. The guy knows his stuff, and he isn’t trying to sell it to you in a series of online seminars that will cost you several thousand dollars. In this books McDonald revisits Google Ads. I am sure that if you work in internet marketing you know the changes are endless and relentless. McDonald addresses the changes and informs readers about the importance of understanding the difference between Google’s Display platform and Google Search. He doesn’t just explain the difference. As always, he offers step-by-step action plans in bite size pieces. It’s like having Jason beside you teaching you how to improve your ad campaigns and, most importantly, the results. You’ll see how Google search network and google display can make or break your marketing campaign and budget. Jason readily admits that some of his ideas about the unknown and mysterious algorithms are just theories. The important thing for you to know is that he has put his ideas to the test and now shared his personal formula for success. This information could save your ad campaigns and help make the most of your tight advertising budget. My favorite aspects of this book include: -You will learn to fine tune your ads to get the most profitable clicks at the lowest possible price. -Discover nuanced differences in web behaviors and how these affect your click through rate and conversions. -Get caught up on how keyword and content marketing have evolved. -Find out how to access and use source code to brainstorm and evaluate keywords. -Understand and avoid negative costly keywords. -Work toward value instead of meaningless volume. -His to-do list will keep you busy, not with pointless exercises, but putting the information to work for your business. I’m keeping this book handy on Kindle for quick reference. If you are looking for a refreshing, clear instruction manual to maneuver through Google Ads, this book is for you. This book is packed full of phenomenal resources and links offering quick links so the reader can grow and learn more in the direction of their are of greatest need. There is so much packed in this volume. I am so glad I grabbed it. Whether you are starting out or have been in internet marketing for any length of time, this guy has information that will help. Review: I recommend this book if you want to good Campaigns. - I am reading many books about Digital Marketing and SEO because I am doing a tough research. I have been doing this for 10 years. Jason is right about not trusting Google's AI and representatives to manage your Ads Account. What I disliked the most? There are some broken links in the book and the author invites very much the readers to write him asking questions but he does not reply. I find it very unrespectful and a waste of time for us.
| おすすめ度 | 5つ星のうち4.5 238 レビュー |
L**A
Practical Gude
Google Ads has changed so much over the years. It’s hard to keep up! Here is help! Jason McDonald’s books have become my go-to for practical, down-to-earth guides when working with internet marketing. The guy knows his stuff, and he isn’t trying to sell it to you in a series of online seminars that will cost you several thousand dollars. In this books McDonald revisits Google Ads. I am sure that if you work in internet marketing you know the changes are endless and relentless. McDonald addresses the changes and informs readers about the importance of understanding the difference between Google’s Display platform and Google Search. He doesn’t just explain the difference. As always, he offers step-by-step action plans in bite size pieces. It’s like having Jason beside you teaching you how to improve your ad campaigns and, most importantly, the results. You’ll see how Google search network and google display can make or break your marketing campaign and budget. Jason readily admits that some of his ideas about the unknown and mysterious algorithms are just theories. The important thing for you to know is that he has put his ideas to the test and now shared his personal formula for success. This information could save your ad campaigns and help make the most of your tight advertising budget. My favorite aspects of this book include: -You will learn to fine tune your ads to get the most profitable clicks at the lowest possible price. -Discover nuanced differences in web behaviors and how these affect your click through rate and conversions. -Get caught up on how keyword and content marketing have evolved. -Find out how to access and use source code to brainstorm and evaluate keywords. -Understand and avoid negative costly keywords. -Work toward value instead of meaningless volume. -His to-do list will keep you busy, not with pointless exercises, but putting the information to work for your business. I’m keeping this book handy on Kindle for quick reference. If you are looking for a refreshing, clear instruction manual to maneuver through Google Ads, this book is for you. This book is packed full of phenomenal resources and links offering quick links so the reader can grow and learn more in the direction of their are of greatest need. There is so much packed in this volume. I am so glad I grabbed it. Whether you are starting out or have been in internet marketing for any length of time, this guy has information that will help.
E**E
I recommend this book if you want to good Campaigns.
I am reading many books about Digital Marketing and SEO because I am doing a tough research. I have been doing this for 10 years. Jason is right about not trusting Google's AI and representatives to manage your Ads Account. What I disliked the most? There are some broken links in the book and the author invites very much the readers to write him asking questions but he does not reply. I find it very unrespectful and a waste of time for us.
L**N
Pragmatical and concrete 5/5
The book is best pragmatic book that teaches you all the ins and out of Google Ads, display and more. I would recommend everyone who wants to learn, marketeers, business people and who wants to make a living out of it. At first I thought a very high price for the e-book compared to other marketing books, but I don’t regret it. Next book will be his SEO workbook. Feedback: There are to many links in your book. I would recommend to remove the unnecessary links that can easily be explained in the book.
W**A
Just what I needed
Great product, fast delivery. Very happy!
C**C
One of the top three books on Google Ads!
Whether you’re a newbie just starting out with Google Ads, or you’re a pro who has worked with Google Ads for years, this book will take your Google Ad skills and knowledge to another level. Jason has an easy-to-read writing style that makes it easy understand the intricacies involved with setting up and running effective Google Ad campaigns. This book is full of tips and wisdom Jason has accumulated over the years with links to even more information organized throughout the book. In my opinion, this book is in the top three books I’ve read on Googles Ads so far.
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