Purple Whitening Toothpaste, Instant Brightening | 3.7 fl oz | Whitening Toothpaste for Yellow & Sensitive Teeth, Violet ToneUp, 24H Stain Defense, Long-Lasting Fresh Breath, Aluminum tube

Euthymol is a brand known for its heritage and its love it or hate it medicinal flavor. Their Purple Whitening Toothpaste enters the increasingly popular market of color-correcting oral care, aiming to brighten smiles using the principles of color theory rather than heavy chemical bleaching. Uses purple pigments to neutralize yellow tones on the tooth surface purple and yellow are opposites on the color wheel. Retains the intense, spicy wintergreen/medicinal taste that Euthymol is famous for. Designed to be non-abrasive compared to traditional whitening pastes that use grit to scrub away stains. Like many traditional Euthymol products, this version often excludes fluoride. Best for Those who want a quick optical boost for their smile before an event or photo, and fans of bold, antiseptic flavors. You are looking for permanent, multi-shade whitening or if you find medicinal flavors overpowering. While it excels at neutralizing yellow hues temporarily, it functions more like a makeup for your teeth rather than a deep bleaching treatment. For the best visual effect, ensure you brush thoroughly for the full two minutes to allow the purple pigments to distribute evenly across the enamel.

The best toothpaste I have ever used. Expensive but worth it and you don't need much on the brush to see a diffeence in your teeth. Very nice.

I’ve been using Euthymol Purple Whitening Toothpaste for about a week now, and I’m honestly impressed with the results so far. I’ve tried quite a few whitening toothpastes in the past, and most of them either take forever to show any difference or don’t seem to work at all—but this one is different. I can already see a noticeable improvement in the brightness of my teeth after just a few days of consistent use. One thing I noticed right away is the flavor. It’s definitely more intense than your typical toothpaste, but not in a bad way at all. It actually leaves your mouth feeling extra clean and fresh, almost like you just left the dentist. The texture is smooth, and it foams up nicely without being overwhelming. What I really love is how effective it is at whitening without causing sensitivity. That’s been an issue for me with other products, but I haven’t experienced that here. Overall, I’m very happy with this toothpaste and plan to keep using it. If you’re looking for something that works quickly and leaves your mouth feeling super clean, I’d definitely recommend giving this a try! Going to give it more time to show me how white it can get my teeth which is why only 4 stars right now!

This HAS helped with the discoloration on my teeth. But not too much. I can tell a difference. But not a rapid difference. But the TUBE it’s in is HORRIBLE!!!!! It’s soooo hard to squeeze out the tooth paste! If you have bad hands DONT get this!

Too abrasive. Not a good choice for whitening.

LOVE THIS PRODUCT!! I am a huge Korean skincare product user and love all Korean products. This was one of my first times trying Korean oral care, and I fell in love with the toothpaste. I love the vintage metal packaging that dates back to the 1900s and the fresh scent that pops out when you open the tube. After using this toothpaste, my teeth look significantly whiter and healthier. I have received no irritation while using the product and think this is a great bang for your buck. I never really gave much thought to my toothpaste before this, but now I cannot imagine my life without it. This has become a staple in my morning routine and has become one of my favorite parts of the day, as I am always left with a fresh and clean mouth. I would 100% reccomimend you give this a try if in the market for a new toothpaste.

Love this toothpaste compared to regular toothpaste I feel it makes my teeth feel cleaner and my breath too.

I really like the minty taste of this toothpaste - its more spearmint and less peppermint, which is a nice change. The toothpaste is thick and does a good job covering my teeth and foaming, etc. I'm not sure there has been significant change in my teeth shading since starting it, maybe just a shade or two? It's not like they became pearly white after a few brushes, but I'm hoping to see moderate gains over time. I did remove one star for the packaging. The tube is aluminum, which is nice, but it's very hard to squeeze out the toothpaste (and I work out with weights, so it's not like I'm super weak...). I find I have to really press it against the sink and sort of push up from the bottom to get it out - and even then it's a little plop - I find it to be a bit too much effort to get a good amount out. I suppose on the plus side, it will last longer. I do wish it was easier to squeeze the tube. And yes, I've tried those metal pin things that other similar tubes have but haven't had any luck as it's just too thick of metal or something.