McDonald's

I give 5 star for content. If it's about publication I'll give 3 star. I don't receive original publication. But I received this book @₹880 which is discounted price. Buying the book consider as Investment. Restauranteur must buy this book.

Its amazing....too good for me...love u McD n AMAZON for the book with such an offer. I have currently read 6 chapters and its superb n still reading with textliner for future.Regards,MVK

A must read for all marketing people. This book reveals the birth of franchising/franchisees and how McDonald's pioneered by making it worthwhile for all as their partners in growth and prosperity . Whenever I've eaten at McDonald's, I've always been awed by their efficiency, ambience, and ofcourse the food quality - all for a reasonable price. Reading this book has made me understand how this was achieved by one man's dream sustained by a committment to hard and all round team work. Now, when I order my Big Mac, large fries and a coke, each of these items has a story to recall thanks to reading this book. Enjoyed every page.

Very good

McBrilliant

For people who are interested in business

A fun, inspiring story of a man and his company. Packed with great lessons in being a man of priciples, doing bussines the right and smart way and really fun tribia.Would recomend to anyone.

I purchased this book used and have had no regrets.Having eaten a few burgers under the golden arches over the years, from the first time in the 'new style' restaurant in the late seventies. Due to the fact McDonald's has grown to become the most successful restaurant chain on the planet, I decided to find out how in such a short time they had revolutionised an entire industry and peoples eating habits.You hear so many rumours / myths about the company, the quality of food, exploitation of staff etc I hoped this book would expose the truths. To my disappointment, the company started off and continues to be totally ethical and their success was down to their ruthless pursuit of quality, investment in people and systems. The fact they gained such growth and wealth by ensuring everyone within the supply chain achieved great success by adhering to their new and high standards is something you do not hear about. They looked after their franchisees, employees and suppliers rather than forcing restrictive measures and high fees.This book was easy to read, the style was good and the story interesting.

1. I concur completely with another reviewer, Paul Dsouza, whose review is below.2. I do have a few other comments to add.a. The book answered my question how Ray Kroc got started (he needed to support himself since he was 52 when he franchised McDonalds and was not living with his parents) with very little money in a business that now requires hundreds of thousands of dollars to start.b. Ray Kroc made a number of mistakes. For one, his master agreement with the McDonald Brothers was so much in their favor that he constantly violated the agreement. Another mistake the book points out is that at the beginning he franchised some stores in California and could not effectively monitor these restaurants from his Chicago, Illinois area small business office.c. Ray Kroc should never have have been the franchising agent for the McDonalds. He should have started a chain with a different name and used the McDonald Brothers as paid consultants. The McDonald brother's operations in California was just a local affair and the good will from their business to the Chicago area was zero. Why pay royalties when all he needed was their expertise! After a short while, Ray Kroc had more expertise in the fast food business than the McDonald brothers, but he was locked into their franchise agreement, which cost him $2.7 million in cash to buy out.d. The book points out Ray Kroc's idiosyncrasies, some of which were politically incorrect, and many of which would be illegal today. One is not hiring women at the restaurants because he did not want the restaurants to be hang outs for teenagers.e. Ray Kroc, as others in his time and now, changed the way food is prepared for restaurant chains. Now food is prepared by the suppliers; it is factory prepared food. That keeps costs down and makes for uniformity. There is a technology or science to preparing food. Ray Kroc was a big part of that movement.f. Ray Kroc's personality is interesting. He was fair and honest with his franchisees and suppliers. He was well intentioned. He was not driven primarily by money as he was in building a business. He took the long view and basically gave away the franchises at the beginning. But like many managers who own their own businesses, he had a temper and acted inappropriately. By that I mean he fired people right and left for small or excusable reasons. His secretary, knowing better, failed to execute his firing orders to give Ray Kroc time to cool off.g. The book is a fast read and very educational. I enjoyed reading it and recommend it highly. It was a drive down memory lane for me. Of course, it also shows how entrepreneurs succeed through drive, skill, and some luck.3. Paul Dsouza's review:I thoroughly enjoyed reading this book. The most interesting part is the actual history of the evolution of McDonald's- the company, the brand, the system. While many people can find fault with the fast food culture of the world and point a finger at McDonald's, one cannot ignore the incredible story that describes the creation of an entire culture. In fact, this book is a must-read for anyone who believes that great companies are created, not by great ideas, but disciplined execution, processes/systems and attention to detail. It taught me a lot about the workings of this giant even though I am not sure I would want to eat there anymore, particularly after reading "Fast Food Nation"!

This is a superb business book, very well researched and written. I work in the hospitality industry, I can say that this book is a gold mine for whoever would like to learn about business in general not only food. It is an incredible story. I have read many business books, this one is certainly at the top.It is highly recommended to people interested in entrepreneurship and whoever would like to get into the food business.

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