Fitting In: The Mask of Health

My Book ReviewFitting In: The Mask of HealthAlexandre CarneiroLet me start off by saying that this book couldn’t have come into my life at a better time.I found out about this book because Alex was one of the coaches for the #250kchallenge by BodyBuilding.com and Optimum Nutrition (a 12-week challenge to see how much you could transform your body).First of all, Alex has been in the industry for awhile. He’s competed and has been in the top 10 Olympia. He shared some important details about the life of a competitor. He also touches on the fact that during his contest prep, it was all about him. Other things in his life suffered and even though he looked great, his health was being pushed to the limits.How that relates to me? About two years ago, I hired a bikini coach (for the 12-week challenge in 2016). I had the intention of doing a competition and at this point, I thought that if I looked in best shape of my life, that I would actually have more self-esteem and love myself. Wow, that was very far from the truth!I didn’t realize that I was becoming way more focused on myself and my mindset wasn’t completely healthy all the time. Fast forward to the 2018 challenge, a lot of those feelings came back. The closer I got to my goal, the farther I felt from it. The better I looked, the worse I was doing mentally. And that was my downfall. I was too focused on the physical while only spending a little time on the internal (mental, spiritual).After doing some reflecting, I realize that I need to love myself and love my body. I exercise because it feels amazing and I know it’s good for me. It’s a stress reliever. I eat better to fuel my body, but I also allow some treats here and there (chocolate yum!)For me, I don’t feel the need to step on stage to prove something. I used to. Right now, I am focusing on becoming better inside and out. We can’t ignore the internal and just focus on the external.I am very thankful for coach Alex and his book. I really look up to him and hope there are more people like him out there in the fitness industry. The industry needs more people like this. Who speak truth and care about the whole wellbeing of a person, not just the external.There are so many more points I want to make about this book, but you really should just read it. Try reading the sample through Amazon to get a taste. It’s an easy read and can help you get your fitness goals in check.Thanks coach!

Truly a life changing book! Alex does a great job discussing health in our modern social society where most wear a mask in the health industry to market fast and easy products with no real results. He shares his personal story about how he only seemed to focus on his exterior physique in the past only to fit into what he thought represented the health industry and realized that it was so much more than than. He shares the importance of focusing on all aspects of life to truly live a balanced lifestyle where you focus on your interior as well. With social media in our modern society, this seems to be harder to do specially since the fitness industry are constantly marketing products that offer a quick results that are realistically unattainable. We have become used to instant gratification at a click of a button that when we see products that seem to provide instant and easy results, we become the victim of our own failure by wanting such fast results. Alex's book truly digs deep into the marketing scheme of the fitness industry within modern social media and helps you learn how to take real steps to control your personal health in healthy and fulfilling ways. Anything fast, quick, and easy is not worth it! His book will help you stop yearning for a virtual happiness and instead actually live in a reality where you stop comparing yourself and actually live in a real happy life. Thank you for such a great positive and inspiring book!!!

Hey, I looked to Alex for advice and read his book!Simply amazing to learn of the struggles and perspectives he experienced in the fitness industry and feel the dedication he has to helping people move to a better fitness lifestyle.His book can help someone start on the path to finding their best version of themselves and help other trainers looking to motivate other to do something similar.If you haven’t read his book you need to get it on your kindle….yes that is you new online trainer looking for help. Take the time to read this book!I look forward to having others in the industry as dedicated as Alex. I see him everywhere I have been looking for fitness help and find Alex has stomped a path through the fitness industry!

Alex,I just finished reading your book, simply amazing!! I could not have picked up this book at a better time in my life when I am trying to find balance and align mind, body, and soul to strive for a happier healthier life. So many things that you state in your book ring true especially about how some people want to achieve success at the cost of anything, or without putting in the hard work, how social media is truly shaping our way of thinking and self-image, how some people who have achieved money and success are still miserable people, because they are truly not happy from within. Wow!I found my passion again over the past few years for fitness and leading a healthier life, not so I could step on a stage but to simply balance myself both personally and professionally. I lost this passion a bit over the past few months due to pressure to strive for something I didn’t desire to begin with; your book really helped me put things back into perspective. Thank you!!Whether you realize it or not, your book applies to so many industries, and as a software sales executive, I will definitely encourage my team to read this book and apply it in their own way, against their own struggles whether it be personal or professional.Congratulations!!