So White Dog Shampoo - with Coconut Oil, Brightens White Coats, Moisturizing & Nourishing, Sulfate, Ammonia & Paraben Free. 33.8 Oz

My puppy's hair is soft to the touch after the bath. It seems to have it whiter as well.

This very deep purple shampoo does a great job whitening those hard to clean white parts of my dog!!! It comes with a nice smell and it is very thick so a little goes a long way.Be sure to rinse well!

I got this for my parti poodle that is white and red. I was a little disappointed that this shampoo has no ingredients and/or directions on the bottle. While I do know how to shampoo my dog, a little guidance to ensure that I am doing it correctly is always appreciated. That said, I decided that if they didn’t deem it necessary to offer direction that there must not be any special directions. I did decide that due to the expense of this shampoo that I would use my regular shampoo and follow it up with this one for whitening. When I was using this shampoo, it did lather up well. It’s a purple but after lathering I wasn’t really able to see the purple anymore and it didn’t leave any sort of purple look at all. I can’t really say that it has a good or bad smell either, but the smell did not stay with her, so I guess that’s a nonissue as well. After washing, blow drying and combing her out she looks beautiful. I can definitely say that I can tell that her white is much whiter. The puffs on her ankles are sometimes not as white as her legs but after using this shampoo all of her white is very bright and sets off her Parti spots. She’s stunning!