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🖤 Brush Boldly, Smile Brightly — The Charcoal Revolution Your Teeth Deserve!
hello Epic Whitening Activated Charcoal Toothpaste is a 4 oz fluoride-free, vegan toothpaste that uses activated charcoal from bamboo to naturally whiten teeth by removing surface stains. It features a fresh mint flavor, is free from artificial additives and harsh chemicals, and is gentle enough for daily use while supporting enamel health and fresh breath. Certified cruelty-free, it’s the perfect choice for eco-conscious professionals seeking an effective, clean oral care upgrade.



| ASIN | B076B8PX14 |
| Active Ingredients | Sorbitol (humectant), hydrated silica (polishes and cleans teeth),vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens by removing surface stains, polishes and cleans teeth/ freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coc… |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #1,157 in Health & Household ( See Top 100 in Health & Household ) #39 in Toothpaste |
| Brand | hello |
| Brand Name | hello |
| Capacity | 4 ounces |
| Customer Reviews | 4.5 out of 5 stars 46,661 Reviews |
| Flavor | Mint |
| Item Dimensions | 2.13 x 1.5 x 5.6 inches |
| Item Form | Paste |
| Item Weight | 4 ounces |
| Manufacturer | Colgate-Palmolive Co |
| Manufacturer Part Number | US07308A |
| Material Feature | Paste |
| Material Features | Paste |
| Material Type Free | Artificial Flavors Free, Artificial Sweeteners Free, Dye Free, Fluoride Free, Gluten Free, Paraben Free, Sodium Lauryl Sulfate Free, Sulfate Free Material Type Free Artificial Flavors Free, Artificial Sweeteners Free, Dye Free, Fluoride Free, Gluten Free, Paraben Free, Sodium Lauryl Sulfate Free, Sulfate Free See more |
| Model Number | US07308A |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Tube |
| Product Benefits | Fluoride-Free |
| Recommended Uses For Product | Teeth Whitening |
| Target Audience | Fluoride Free |
| UPC | 819156020035 |
| Unit Count | 4 Ounce |
K**L
Great toothpaste
This charcoal toothpaste has a pleasant, refreshing taste and leaves my mouth feeling clean and fresh. It cleans well, helps remove surface stains with regular use, and is gentle on my teeth and gums. Overall, it’s a great addition to my daily oral care routine.
H**I
Nice quality
Quality natural toothpaste. Nice flavor and whiteness to your brushing. Natural option and good quality and texture.
L**T
No funky ingredients
Been using it for a long long time, probably my 10th time purchasing. Tastes good. Whitens well too imo.
O**I
Fresh-tasting charcoal toothpaste with a clean, smooth feel
I’ve been using this Hello Epic Whitening Charcoal Toothpaste as part of my daily routine, and overall it’s been a solid switch from traditional toothpaste. The first thing I noticed is the texture — it has a smooth consistency and doesn’t feel overly gritty like some charcoal toothpastes can. It also has a mild mint flavor that leaves your mouth feeling fresh without being overpowering. I like that it uses a fluoride-free formula with activated charcoal and coconut oil, and it doesn’t have the strong foaming you typically get with SLS-based toothpastes. The cleaning feel after brushing is still good — my teeth feel smooth and clean afterward. Since using it consistently, I’ve noticed a slight brightening effect, though it’s fairly gradual rather than an instant whitening change. It feels more like a maintenance toothpaste for everyday use rather than a dramatic whitening product. If I had to mention a downside, it would be that charcoal-based toothpaste can sometimes make a bit more cleanup in the sink compared to regular toothpaste, but it’s not a major issue. Overall, this is a good everyday toothpaste option if you prefer a more natural-style formula with a mild mint taste and a gentle whitening effect over time.
M**M
Good item/worth the price
There are so many toxins in regular toothpaste that it is unbelievable that the FDA allows them on the market. You do not have to worry about that with Hello Epic Whitening toothpaste. Good value for the money, non toxic, texture you would expect from toothpaste. You only need a little bit of this toothpaste to get the job done. Cleans, brightens and leaves the mouth feeling fresh. The only complaint I have is that I have arthritis and when getting toward the end of the product I find it difficult to squeeze the product out.
N**H
⭐️⭐️⭐️⭐️⭐️ A Clean & Effective Toothpaste That Actually Delivers!
I’ve been using Hello toothpaste for a while now, and I’m genuinely impressed with how well it performs without relying on harsh chemicals. It leaves my mouth feeling clean, my breath fresh, and my teeth noticeably brighter in just a couple of weeks. What stands out most is how gentle it is on my gums while still fighting plaque — perfect for daily use and for people with sensitivity. The texture is smooth and not gritty, and it foams lightly without sulfates. The natural mint flavor tastes fresh and not overpowering, which I love. It’s also vegan, cruelty-free, and free from artificial dyes and sweeteners, making it a great option for anyone trying to keep their oral routine clean and safe. Key Clean Ingredients & What They Do: 💚 Fluoride – strengthens enamel, prevents cavities, and protects against daily acid wear. 💚 Xylitol – a natural sweetener that helps reduce plaque-causing bacteria and supports a healthy pH in the mouth. 💚 Calcium Carbonate – a mild abrasive that gently polishes the tooth surface to remove stains. 💚 Hydrated Silica – enhances stain removal and whitening while staying gentle on enamel. 💚 Aloe Vera – helps soothe gums and reduce irritation, especially for sensitive mouths. 💚 Coconut Oil – naturally antibacterial and supports fresher breath. 💚 Essential Mint Oils (peppermint, spearmint) – deliver natural flavor while also offering mild antibacterial benefits. What It Doesn’t Include: 🚫 SLS (sodium lauryl sulfate) 🚫 Parabens 🚫 Artificial sweeteners or dyes 🚫 Triclosan 🚫 Animal by-products This toothpaste is great for people who want a safer, cleaner formula without sacrificing effectiveness. It supports gum health, reduces surface stains, and keeps breath fresh — all without the harsh foaming agents or synthetic ingredients commonly found in traditional toothpaste. Overall, if you want a toothpaste that combines science-backed ingredients with a clean, natural profile, Hello is definitely worth trying. My mouth feels cleaner and healthier, and I love knowing the ingredients are gentle but still truly effective. 🌿✨
V**2
Clean Feel, Not So White Results
It didn’t really whiten my teeth like I hoped, but it did leave my mouth feeling super minty fresh and my teeth felt really smooth after brushing. The charcoal flavor wasn’t bad either. I might keep using it for the clean feeling, but not for whitening.
C**B
Clean teeth with Charcoal
Perfect! My teeth, gums and tongue are relieved after brushing with this toothpaste. No redness, dryness or bleeding. I’ve noticed gums look healthier and it totally refreshes the breath. Once you try it you’re going to repeat.
T**Y
By far one of the best toothpaste’s
U fee the difference from the every first use. The search end on this one. The best
M**D
Very good
Very good
A**D
رائع جدا
رائع جدا
M**T
Does not work!
This stuff does not work. It's not worth the price and I'll never buy again!
N**N
Bad product
I have been using it for a month now and haven’t noticed any difference
Trustpilot
1 month ago
5 days ago