Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence

When I started my marketing career, I wish I had a book like this. I learned about the 4Ps of marketing in business school but when I got to the corporate world, it was a completely different story. David and Kalyan’s approach to modern marketing is a must-have for any B2B marketing team. Their framework is grounded on years of experience and was extremely helpful to me.